What is a search term? Before we tackle search term reports and how they can be used to optimise your PPC strategy, let’s clear the misconception around search terms and keywords. Commonly mistaken for a keyword, a search query is what a user enters in a search engine to find relevant results. It is a […]
Read more
With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem […]
Read more
On 12 August 2019, Google announced that as of 30 September 2019 it will be removing average position from its metrics. However, this did not come as a shock to the advertising community, as earlier this year in February, Google shared its plans: “With the availability of these new metrics to understand prominence, we plan to […]
Read more
If you’re looking for information on what is phrase match, then you should know that on 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers. This is to help advertisers reach more consumers. Google justifies this change with the fact that 15 per cent of […]
Read more
There are a number of blog posts on the web making the case for bidding on brand. To balance things out, you can also find a case being made for not bidding on brand. I therefore don’t want to make the case for or against bidding on brand, because there is enough material out there […]
Read more
In many eCommerce Google Ads accounts, Google Shopping is the most profitable part of the account. Many marketers will put in a lot of time and effort optimising what they can see within Google Ads but will often neglect an important aspect of a Shopping campaign — the feed! A well optimised feed will help […]
Read more
When you’re creating a new campaign, the Google Ads interface will ask if you want to switch on Search Partners, but have you ever wondered what this option does? What are Google Search Partners? If you’re looking for information on what are Google Search Partners, then you’ve come to the right place. Search Partners allows advertisers to […]
Read more
If you are looking to share your paid advertising accounts with one of your team members or a potential or freshly contracted PPC specialist but are not quite sure how to do it. Or If you’re worried about the security, Pepper PPC Agency has an easy to understand tutorial. We have already guided through the […]
Read more
Are you looking to share access to your Google Ads account with Pepper PPC Agency or perhaps just looking for guidelines to managing your Google Ads account access? We have an easy to understand step-by-step guide to safely granting access and sharing your Google Ads account with other users. Step 1: Locate user access on Google Ads Firstly, log […]
Read more
Have you ever counted how many times per day you reach for your phone or go on your computer to look up some information? Whether you’re looking for a restaurant menu, store opening hours, recipes, a tutorial on how to tie a tie, or news updates — chances are you, alongside the rest of the […]
Read more
While Google Ads is still the go-to platform for paid online marketing, it makes sense to keep an eye on other platforms and diversify your portfolio. As marketers, we should be aware of the benefits of each advertising platform so that we’re better equipped to make full and informed paid marketing strategies that are right […]
Read more
Are you suffering from poor conversion rates and can’t seem to figure out why? Well, there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or […]
Read more