So you’ve begun to run PPC advertisements. That’s fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot of traffic but no sales. It can be disheartening to see traffic coming in, money leaving your account, and no sales coming in. The issue with your PPC advertising efforts could […]
Read more
If you’re a business looking for some help with your PPC advertising campaigns, then you’ll most likely be aware that it can be tricky finding a PPC agency that is right for your business. There are so many factors in hiring a PPC agency, and sometimes it can seem like all PPC agencies make the […]
Read more
PPC advertising can be highly profitable on its own. Still, some advertisers often forget the other major benefit of PPC advertising – you gain a whole wealth of data on your website and how people are searching. This is especially true if your business is running Paid search advertising, or Google Shopping campaigns. PPC experts […]
Read more
Are you struggling to get enough traffic to your website to make it profitable? If you are, then PPC could be a good way to get a traffic injection to your site. You can do carry out PPC advertising by yourself, but if done incorrectly, you can burn through a lot of money without getting […]
Read more
If you’re considering marketing your product or service online, two of the main digital marketing disciplines that you will come across are SEO and PPC. This raises the question of which digital marketing method you choose, and which one is better? In this blog, I will run through seven of the main differences between SEO […]
Read more
Are you wanting to find out what is PPC management? Then you’ve come to the right place! PPC management is where either one marketer or a team of marketers oversees the advertising of a PPC (Pay Per Click) account. There are generally seven areas that a PPC management agency will cover when overseeing a PPC […]
Read more
I have been working in digital marketing for nine years and have been doing PPC marketing for almost seven years. During this time, I’ve interviewed several people for junior and entry-level PPC marketing jobs. I’ve interviewed graduates who did not have what it takes to do PPC marketing, and I’ve interviewed people who would be […]
Read more
When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good […]
Read more
Google Academy for Ads is Google’s own digital school for those seeking knowledge and accreditation on a variety of digital marketing, advertising, content creation, and business administration topics. This is where you can get your Google Ads Fundamentals accreditation. The Google Ads section itself covers all things digital advertising on Google, providing informative training courses and certifications. […]
Read more
One of the first things that people learn when starting out in PPC is some basic PPC formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic PPC formulas. This is because to do data analysis, it is necessary to manipulate the data […]
Read more
If you are looking to share your paid advertising accounts with one of your team members or a potential or freshly contracted PPC specialist but are not quite sure how to do it. Or If you’re worried about the security, Pepper PPC Agency has an easy to understand tutorial. We have already guided through the […]
Read more
Are you looking to share access to your Google Ads account with Pepper PPC Agency or perhaps just looking for guidelines to managing your Google Ads account access? We have an easy to understand step-by-step guide to safely granting access and sharing your Google Ads account with other users. Step 1: Locate user access on Google Ads Firstly, log […]
Read more