How it works
Once a user enters a search query into the Bing search engine, if the search term used matches one of your keywords, your ad will appear above or below organic search results on the Bing search engine.
With the Bing Network, you can reach even broader markets, as your ad will be displayed to millions of potential customers on the Bing search engine result pages and on partner sites like The Wall Street Journal and InfoSpace.
Whether your ad appears, depends on several elements, including your ad relevance to the search query and the competitiveness of your bid. Improve these aspects and gain the top ad position. Look for a Microsoft Advertising agency that specialises in PPC and Microsoft Bing ads advertising.