How does Google Ads advertising work?
Google is the world’s leading search engine. It has even made its way into the dictionaries with the verb to google (to find information on Google’s indexed version of the World Wide Web). Google Ads (formerly known as Google AdWords), is the name of Google’s advertising platform.
A Pepper PPC paid advertising manager creates a PPC campaign with attention-grabbing and engaging ad copy featuring highly relevant keywords. Once a Google search engine user makes a search query containing the exact or similar intent keyword, your ad competes with other ads to be displayed above the organic search results on search engine result pages (SERPs). You pay only if a user clicks on your ad.