Paid Social Facebook and Instagram advertising

At Pepper PPC Agency, we know that paid social such as Facebook advertising and Instagram advertising is an integral part of any marketing strategy; whether you’re a local business, a start-up, or one of the largest companies in the world.

Need help with your Paid Social advertising?

Paid Social agency

Paid social advertising involves using either a Pay Per Click model or something similar to a pay for impressions model to show adverts on a social media platform. There are a number of paid social advertising platforms that businesses can choose from. A good paid social agency will be able to recommend the right one for your business.

Instagram & Facebook PPC agency

While there are many paid social PPC advertising platforms, the vast amount of advertisers start off with Facebook PPC and Instagram PPC. Facebook's large amount of volume, intelligent targeting criteria and a wide range of ad copy formats make it an excellent option for wanting to move into paid social advertising. Pepper is a Facebook PPC agency that offers a profit over traffic approach to both Facebook PPC and Instagram PPC advertising.

  • Facebook
  • Instagram
  • Tick Tock
  • Snapchat

A profit over traffic approach to paid social advertising

With a paid social campaign, you're advertising to people while they're enjoying their favourite social media platform. This is very different to PPC advertising where you're putting your ad listing in front of people who are potentially looking for your business. While running a successful paid social campaign is different to running a successful PPC campaign, our profit over traffic mindset helps us to create strategies that will help you to get the most returns for your paid social campaigns on Facebook and Instagram.

How Pepper can help with your paid social advertising

Pepper PPC Agency has a wealth of experience with paid social advertising and PPC in general. We're adaptable and willing to help you to get set up with your paid social campaigns on several social media platforms. Whether you're a new business looking to get set up or a large business wanting to further grow your paid social campaign revenue, we can help.

  • Facebook Advertising

    Facebook Advertising

  • Instagram Advertising

    Instagram Advertising

  • Pixel Setup

    Pixel Setup

  • Funnel Creation

    Funnel Creation

  • Campaign Creation

    Campaign Creation

  • Product Feed Setup

    Product Feed Setup

  • Remarketing


  • Performance Reporting

    Performance Reporting

Our approach to Paid Social advertising

Many PPC agencies make the mistake of treating PPC advertising the same as paid social advertising. Our approach to paid social advertising is to create a funnel where potential customers are nurtured and advertised to differently depending on where they are within their purchase journey. We use a four-stage funnel to ensure that our paid social campaigns are profitable.


In the awareness stage, we cast a wide net with a goal of identifying people who may be interested in your business. Aside from having the benefit of increasing your brand awareness, this stage will separate the people who may be interested in your business from those who aren't. Anybody who interacts with your ad will be put into the next stage of the advertising funnel.


People in the consideration stage of the funnel are already aware of your business but may need more convincing on why they should do business with you. The conservation phase focuses on educating your customer on the benefits of doing business with you. It also puts relevant products and services that you offer in front of your customers.


People in the purchase stage of the sales funnel have shown a strong indication to do business with you. With these users, we're more sales-focused with our messaging.


If you're stopping after the purchase stage then you're probably not making the best use of your sales paid social sales funnel. Even after you've obtained a sale, there may be cross-selling or up-selling opportunities to make use of. Our team of Paid social specialists will work with you identify if there any opportunities to maximise revenue from your existing customers.

Case Studies

  • 307% lead growth at a similar cost per lead

    A cosmetic surgery business with clinics in Manchester and Liverpool were disappointed with the lead numbers that their existing PPC agency were getting. They felt like they should be able to get more leads from their Google Ads PPC account and approached Pepper PPC Agency to see if we could help.

    The client offers various forms of cosmetic surgery including breast enlargement, rhinoplasty, tummy tucks, and otoplasty to name a few.

    View full case study
  • From £0 to £21k a month in 7 months for an online butcher

    A Yorkshire-based supplier of meat to some of the UK's leading chefs, restaurants, and gastropubs approached Pepper PPC Agency for help to launch their online website and to secure traffic that yields a profitable return. The client sells premium, restaurant-quality meat to businesses and wanted to move into the B2C market by setting up an online butcher website.

    This was more than a PPC project for Pepper, as the website needed to be in a good place before the PPC campaign could be profitable. To make this project a success, we needed to create a PPC strategy and account structure that was best suited to bringing in profitable returns. We also needed to advise on the website content and design to ensure it was conversion-focused and best set up to successfully convert traffic into sales.

    View full case study
View all case studies

Recent Posts

Common Paid Social FAQs

  1. Where can you advertise with PPC?

    With Pay Per Click, you can advertise on major search engines such as Google, Quora, YouTube, and Bing, as well as on social media platforms, like Instagram, Facebook, LinkedIn and Twitter. Additionally, you can advertise on search partner networks, meaning that your ads will be shown on websites such as Amazon. The paid advertisements appear in search engines and on social media platforms similarly to organic results, however, the appearance in search results is paid for rather than earned organically.

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