How to get the most out of the updated Attribution reportRashed Khan / Ppc / April 03, 2020
Google Ads has a section that can help with measuring the click journey before a conversion occurred in your PPC account. This report has previously been called Search Attribution, but Google has revamped it and changed the name to Attribution. To get to the Attribution page within Google Ads click on ‘Tools & Settings’ on the top right of the page and then on ‘Attribution’ which can be found under the ‘Measurement’ heading.
How to manage your PPC budgetAnnija Erdmane / Ppc / March 23, 2020
PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser in PPC advertising, you pay for a prominent position in the search engines, which means increase visibility and potentially increase traffic to your site and conversions.
Covid-19 – what PPC advertisers should expectRashed Khan / Ppc / March 16, 2020
As Covid-19 (Coronavirus) is increasingly spreading more rapidly in the UK, the uncertainty has caused a lot of hysteria and general panic in the last few days. While the government decides on the best way forward for the country, many businesses are having to consider what their strategy should be amidst the panic.