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What to look for when choosing a PPC agency

/ PPC / January 16, 2020 / Comments

When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good for you. This is because it is in Google’s interest for you to keep spending and increasing that spend.

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Dynamic keyword insertion dos and don’ts

/ PPC / January 06, 2020 / Comments

Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how a dynamic keyword insertion works and how you can use this feature properly.

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How to Excel in The 2020 Google Ads Fundamentals Exam?

/ Google Academy / January 02, 2020 / Comments

Google Academy for Ads is Google’s own digital school for those seeking knowledge and accreditation on a variety of digital marketing, advertising, content creation, and business administration topics. The Google Ads section itself covers all things digital advertising on Google, providing informative training courses and certifications...

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What is Quality Score, and why is it important?

/ PPC / December 23, 2019 / Comments

Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements.

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Shopping Campaign Tips And Tricks For The Holiday Season

/ Google Ads / December 20, 2019 / Comments

An optimised shopping campaign will likely reward you with a higher conversion and goal completion rate this holiday season, therefore follow these five steps, and you will get your products in front of most relevant users and have a higher chance to convert.

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Google Ad Extension Overview

/ Google Ads / December 12, 2019 / Comments

It is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. In my blog post Five tips for writing great text ad copy, I gave a brief overview of all the ten ad extension types and their main functionality. Let’s have a detailed close look at each ad extension type, their specific requirements, advantages, and disadvantages.

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