PPC Digital Advertising Industry News and Insights Blog

Your Common PPC Questions Answered

Annija Erdmane / PPC / February 10, 2020 / Comments

If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: • Account restructuring – campaigns and ad groups • Keyword and negative keyword research • Ad copy optimisation • Audience targeting • Bid adjustment and budget management To read more about the importance of PPC and the role of a PPC account manager, visit our ultimate guide to PPC advertising.

Advertising on Pinterest

Annija Erdmane / PPC / February 03, 2020 / Comments

Pinterest is a content discovery platform with more than 300 million active monthly users, of which two million save Shopping Pins on their Pinterest boards every day. More than 200 billion pins have been added to Pinterest, and 98% of users say they have tried new ideas and discovered things on the platform.

Comparison Shopping Services (CSS) – your questions answered

Rashed Khan / PPC / January 28, 2020 / Comments

Google’s Shopping campaign type can often be the most profitable aspect of an ecommerce advertiser’s PPC advertising. The fact that the customer can see an image of the product alongside the price means that a click is already more qualified than a click on, for example, a text ad. With Google Shopping ads becoming ever more popular, advertisers need to constantly look for a way to be more competitive so that they can beat the competition and therefore increase sales. CSS is an option to help advertisers compete better on Shopping auctions. We’ve compiled a list of the most common questions that we get asked on CSS below.

Comparison Shopping Services (CSS) – Your Questions Answered

Rashed Khan / PPC / January 21, 2020 / Comments

With Google Shopping ads becoming ever more popular, advertisers need to constantly look for a way to be more competitive so that they can beat the competition and therefore increase sales. CSS is an option to help advertisers compete better on Shopping auctions. We’ve compiled a list of the most common questions that we get asked on CSS below.

What to look for when choosing a PPC agency

Rashed Khan / PPC / January 16, 2020 / Comments

When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good for you. This is because it is in Google’s interest for you to keep spending and increasing that spend.

Dynamic keyword insertion dos and don’ts

Annija Erdmane / PPC / January 06, 2020 / Comments

Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how a dynamic keyword insertion works and how you can use this feature properly.