If you are running paid Facebook ads or are considering running a Facebook PPC campaign, you need to use the Facebook pixel. The Facebook pixel is a basic best practice when it comes paid Facebook advertising. However, there are still some advertisers not using it. Facebook has updated its interface, and some things have moved […]
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PPC used to be great for small businesses. It allowed them to compete with much larger players who had much larger budgets. However, every year it seems as though PPC gets more competitive with click prices increasing, and paid search generally becoming more complicated. Google Ads makes it easy to get set up with PPC […]
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With so many businesses going online now, digital advertising can produce great results for your business. One form of digital advertising is Pay Per Click (or PPC) advertising. PPC advertising isn’t simple. There are many moving parts to think about when it comes to creating a successful PPC advertising campaign. With a little thought in […]
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As a PPC consultant, I often have to do a PPC or paid search competitor analysis to get an idea of what my client’s PPC competitors are doing. Having an amazing PPC advertising account and a landing page set to compliment your PPC advertising efforts can take you a long way.Optimising your PPC account is […]
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Are you struggling to get enough traffic to your website to make it profitable? If you are, then PPC could be a good way to get a traffic injection to your site. You can do carry out PPC advertising by yourself, but if done incorrectly, you can burn through a lot of money without getting […]
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Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. One solution is to sync up all advertising platforms to Google Analytics using UTM tracking. This means […]
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If you’re considering marketing your product or service online, two of the main digital marketing disciplines that you will come across are SEO and PPC. This raises the question of which digital marketing method you choose, and which one is better? In this blog, I will run through seven of the main differences between SEO […]
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Are you wanting to find out what is PPC management? Then you’ve come to the right place! PPC management is where either one marketer or a team of marketers oversees the advertising of a PPC (Pay Per Click) account. There are generally seven areas that a PPC management agency will cover when overseeing a PPC […]
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As PPC experts, we tend to stick to using the data and reporting capabilities provided by Google Ads, Facebook or whatever PPC advertising platform that we’re advertising on. Google Ads has a lot of data within it to help advertisers create a PPC strategy and generally improve their PPC marketing performance. As a PPC marketing […]
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What types of PPC ads are there?PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the types of PPC ads that are available to you, as well as when you should be using them. Once you have […]
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In March, Sundar Pichai, the CEO of Alphabet and Google’s parent company announced that the corporation has set up a fund to support small businesses, governments, and health organisations during the challenging times of a global pandemic. Google has pledged more than $800 million towards small and medium businesses in need as well as healthcare industry […]
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There are several advertising platforms that you can use if you’re considering PPC advertising. However, Google Ads is the largest search provider on the market, which is why a lot of PPC advertisers start with Google Ads advertising first. There are several benefits to doing PPC advertising on Google Ads. If you’re considering using Google Ads […]
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