There are several advertising platforms that you can use if you’re considering PPC advertising. However, [Google Ads is the largest search provider on the market](https://www.statista.com/study/38338/digital-advertising-report-search-advertising/), which is why a lot of PPC advertisers start with Google Ads advertising first. There are several benefits to doing PPC advertising on Google Ads. If you’re considering using Google Ads to advertise your business on Google Ads, then there are many benefits that you should consider. Here are twenty-eight from the many benefits of running PPC marketing on Google Ads:
Advertisers who have been working within digital marketing for a few years now may remember when Google PLAs (Product Listing Ads) were free. Froogle was created in December 2002. It was rebranded to Google Shopping Search in April 2007, and in May 2012 it changed again to Google Shopping. Before this, businesses could upload their product line up and have it appear free of charge. In 2012, Google started charging businesses to show their products on Google Shopping with a pay per click model.
If you’ve been doing PPC marketing for the past few years, you’ll be aware that **Google have been gradually ushering in more automation** and machine learning into their Google Ads platform. **Google can automate many things in your Google Ads PPC account**. Google Ads can now automate bidding, Display targeting, display ad creation, search targeting, ad copy optimisation and Shopping campaign management to name a few things.
If you’re looking to promote your business with PPC advertising, you will eventually have a crucial question answer. Should you run PPC advertising yourself or should you pay someone else to do it?
I have been working in digital marketing for nine years and have been doing PPC marketing for almost seven years. During this time, I’ve interviewed several people for junior and entry-level PPC marketing jobs. I’ve interviewed graduates who did not have what it takes to do PPC marketing, and I’ve interviewed people who would be ideal for the role. I’ve also interviewed people who I felt may have been good for the role but who just did not come across very well. I had to turn these people down even though I did think that these people would have gotten the job had they prepared a little more.
Google Ads has a section that can help with measuring the click journey before a conversion occurred in your PPC account. This report has previously been called Search Attribution, but Google has revamped it and changed the name to Attribution. To get to the Attribution page within Google Ads click on ‘Tools & Settings’ on the top right of the page and then on ‘Attribution’ which can be found under the ‘Measurement’ heading.