PPC Digital Advertising Industry News and Insights Blog

Paid social platform overview

Annija Erdmane / PPC / October 14, 2019 / Comments

As social media has a lot of information and insights about user demographics, behaviour, and interests, it boasts perfect advertising platforms both for B2B and B2C businesses. Last month, we introduced you to the pros and cons of using social media for PPC, and the differences it has with paid search advertising. Let’s have a close look at each of the most popular social media channels and how the platforms can benefit your business growth.

Nine ways to improve your local PPC ad campaigns

Annija Erdmane / Ad / October 07, 2019 / Comments

If you offer services to a specific set of locations, or even more, to specific postcodes, then local PPC is the digital advertising strategy to go for. To illustrate, if you offer waste collection services in Leeds, you will want to target users located in LS postcodes and waste collection related keywords containing LS postcodes. The reality is, targeting keywords, internationally or nationally, can be a costly approach and a challenging playground to compete in. The proximity to a local market is what gives you the advantage over more prominent players. This blog encompasses tips and tricks on how to excel at local PPC.

Automation and machine learning in PPC

Annija Erdmane / PPC / October 03, 2019 / Comments

Numerous tasks would improve time efficiency and accuracy if done automatically. This is where machine learning comes into play as well, crunching big data and exploring user patterns, while PPC marketers are gaining time for strategy and solution-finding. In the past few years, Google has rolled out several “smart” automated features, which further confirms the growing influence of machine learning in pay per click advertising.

The pros and cons of video advertising

Annija Erdmane / Ad / September 25, 2019 / Comments

Video advertising can be beneficial for building brand awareness and growth and can also give it a distinct personality. As a survey has concluded that 80% of people retain the information in video advertisements seen in the past month, video ads seem to have proven themselves to be both impactful and powerful. Equally, when videos get shared on social media channels, the reach of your brand increases even further.

Introduction to Social Media PPC advertising

Annija Erdmane / Ad / September 18, 2019 / Comments

Search Engine Optimisation (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) are the three pillars of digital advertising and marketing. This blog focuses on the pros, cons and tips and tricks of running social media PPC campaigns. Similar to search PPC, social PPC can serve as a tool to increase conversions and generate brand awareness. Social ads are at the forefront of digital advertising, as platforms such as Facebook, LinkedIn, Twitter, and Instagram enable advertisers to target specific audiences based on their network, topics and accounts they follow to name a few.

46 Free PPC Tools for PPC Experts

Rashed Khan / PPC / September 09, 2019 / Comments

PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these tools have paid options, but I’ve only included details of the free versions. We don’t use all of the tools listed, as we have our own in-house built tools. But for everyone else, the below may be useful.