Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you’ve come to the right place. In this blog, we’ll be looking at some ways you can use the power of WordPress to set up and get more out of your Google […]
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In the custom columns section of Google Ads, impression share metrics were recently added. The impression share metric can now be used in Custom columns thanks to this update. It enables PPC advertisers to create a plethora of new Custom column combinations. In this blog, we’ll define custom columns, show you how to make them, […]
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Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to start. Display advertising on the Google Display Network (GDN) is one way to expand your advertising capabilities, further growing your leads or sales. Display advertising on the GDN also offers some […]
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Around five or six years ago, automated bidding on Google Ads was seen as a dirty word in most PPC circles. PPC managers love to have as much control over their PPC account as possible. But Google’s automated bidding algorithms have made considerable strides in the last few years. They get better and better every […]
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If you’re a business looking for some help with your PPC advertising campaigns, then you’ll most likely be aware that it can be tricky finding a PPC agency that is right for your business. There are so many factors in hiring a PPC agency, and sometimes it can seem like all PPC agencies make the […]
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A PPC Google Ads account audit is a deep dive into your Google Ads account to ensure that everything is working as it should. You also look to see if any improvements can be made. It is a good idea to carry out a PPC audit on your Google Ads account every few months. Often […]
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E-commerce businesses running PPC advertising often find that a Shopping campaign is the best performing campaign type within their Google Ads account. This is not surprising as a Shopping campaign ad shows the customer more information about the specific product you’re selling than a Search campaign. It includes a picture of the product, the price, […]
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As PPC advertisers using Facebook’s advertising platform, we have many metrics that we can track to measure our campaigns’ performance. We can track button clicks, scroll depth, time spent on a page, and form completion, to name a few. There are a total of seventeen standard events that can be tracked as conversions on Facebook. […]
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Most larger businesses will have a monthly marketing budget that gets shared out between all their advertising channels. This budget will often change month to month depending on how profitable the business thinks each month will be.This results in a challenge for PPC account managers running Paid Search campaigns on Google Ads. We’re faced with […]
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If you’re looking to advertise with Google Ads, Google makes it very easy to create an account, get a campaign set up and start giving Google your money advertising your business. While it is easy to get setup on Google Ads, creating a high-quality campaign that is likely to offer a positive return on investment […]
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Targeting the right audience is crucial to having a profitable Facebook advertising campaign. There are generally two benefits of targeting the right audience: Better conversion rate – Targeting a relevant audience that is likely to be interested in your product or service will help to improve the conversion rate of your ads. This means less […]
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Artificial Intelligence and machine learning have been developing quite rapidly lately and interest around this topic has been increasing. The below Google Trends graph shows the increase in searches for machine learning. The PPC advertising space on Google Ads has seen similar rapid development when it comes to machine learning and automation. Every year Google […]
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