PPC Digital Advertising Industry News and Insights Blog

Comparing Google Ads, Facebook, Instagram, Google Analytics, Linkedin, Reddit & Quora Attribution

Rashed Khan / PPC / August 19, 2019 / Comments

With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem is that if you add up conversions from more than one advertising platform with what you’re seeing in Google Analytics, the numbers almost never match up.

Google Ads’ average position metric will be removed from 30 September

Annija Erdmane / Google Ads / August 15, 2019 / Comments

On 12 August 2019, Google announced that as of 30 September 2019 it will be removing average position from its metrics. As the average position is sunsetting, Google recommends using six alternative metrics.

Upcoming Google update for phrase match & broad match modifier keyword matchtypes

Annija Erdmane / Keywords / August 14, 2019 / Comments

On 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers to help advertisers reach more consumers.

Should I bid on Brand? An Objective look

Rashed Khan / PPC / August 12, 2019 / Comments

Let's want to talk about the specific instances when you could consider bidding on brand and how to go about deciding whether to do so.Whether you choose to bid on brand or not, it’s important to make sure that you’re funnelling traffic into the correct campaigns.

Google Shopping feed optimisation – have you done these eight things?

Rashed Khan / Google Ads / August 05, 2019 / Comments

In many eCommerce Google Ads accounts, Google Shopping is the most profitable part of the account. Many marketers will put in a lot of time and effort optimising what they can see within Google Ads but will often neglect an important aspect of a Shopping campaign — the feed! While there are many factors that you can look at when optimising a feed. Here are eight areas that you can start looking into.

What is Google Search Partners, and should I switch it on? Your questions answered!

Rashed Khan / Search / July 29, 2019 / Comments

When you’re creating a new campaign, the Google Ads interface will ask if you want to switch on Search Partners, but have you ever wondered what this option does? Search Partners allows advertisers to extend the reach of their ads to show (in a search results like fashion) on sites other than in Google’s search engine.