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PPC Digital Advertising Industry News and Insights Blog

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PPC giveaway winner announcement

/ PPC / December 02, 2019 / Comments

Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and non-profit organisations could apply for a chance to win six months of free PPC account management services — including help applying for the Google Ad Grants scheme.

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Facebook and Instagram ad placement options

/ Ad / November 26, 2019 / Comments

Facebook has a wide variety of advertisement placement options. When setting up an ad, advertisers are asked to choose between automatic placements and edit placements, the manually selected ad placements. This blog post presents the ways you can advertise on the platform.

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New Lead Form Extensions Released for Google Ads

/ Google Ads / November 12, 2019 / Comments

Recently, Google released a beta version of a new ad extension entitled “lead form extension”, which enables advertisers to capture new leads quicker. With the new extension, users simply enter their name and contact details without navigating their way through the website.

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Pepper PPC is giving away free PPC services to a Yorkshire charity

/ PPC / November 04, 2019 / Comments

We are delighted to announce that we are giving away six months of free PPC account management to a local charity through a giveaway. Google Ad Grants is an advertising solution, which grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, raise more money, and recruit more volunteers. Excited about Google giving back and wanting to raise awareness of this opportunity amongst non-profits, Pepper PPC has decided to give back to its local community in Yorkshire by offering one local charity free PPC account management services for six months. If you’re a charity or non-profit organisation based in Yorkshire that is already a Google Ad Grantee or is looking for help applying for the grant and running Google Ads campaigns, you are encouraged to enter.

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Five PPC tips for the travel industry

/ PPC / October 30, 2019 / Comments

As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives.

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Google Ads remarketing best practices

/ Google Ads / October 24, 2019 / Comments

Remarketing is also known as retargeting, which means a practice of showing ads to users that have previously interacted with your ads or visited your website. Remarketing is done by injecting a snippet of code, which enables a business to store data on user behaviour and search history, commonly known as “cookies”. The data can then be used for a more targeted advertising approach. This audience group is believed to be the likeliest to interact with your ad again by clicking on it and converting. This article comprises seven best practices for achieving a successful, goal-driven remarketing campaign.

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