PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the campaign types of PPC ads that are available to you as well as when you should be using them. Once you have this knowledge, you can start to create a PPC management strategy that uses the right campaigns types to achieve your marketing goals.
In March, Sundar Pichai, the CEO of Alphabet and Google’s parent company announced that the corporation has set up a fund to support small businesses, governments, and health organisations during the challenging times of a global pandemic.
There are several advertising platforms that you can use if you’re considering PPC advertising. However, [Google Ads is the largest search provider on the market](https://www.statista.com/study/38338/digital-advertising-report-search-advertising/), which is why a lot of PPC advertisers start with Google Ads advertising first. There are several benefits to doing PPC advertising on Google Ads. If you’re considering using Google Ads to advertise your business on Google Ads, then there are many benefits that you should consider. Here are twenty-eight from the many benefits of running PPC marketing on Google Ads:
Advertisers who have been working within digital marketing for a few years now may remember when Google PLAs (Product Listing Ads) were free. Froogle was created in December 2002. It was rebranded to Google Shopping Search in April 2007, and in May 2012 it changed again to Google Shopping. Before this, businesses could upload their product line up and have it appear free of charge. In 2012, Google started charging businesses to show their products on Google Shopping with a pay per click model.
If you’ve been doing PPC marketing for the past few years, you’ll be aware that **Google have been gradually ushering in more automation** and machine learning into their Google Ads platform. **Google can automate many things in your Google Ads PPC account**. Google Ads can now automate bidding, Display targeting, display ad creation, search targeting, ad copy optimisation and Shopping campaign management to name a few things.
If you’re looking to promote your business with PPC advertising, you will eventually have a crucial question answer. Should you run PPC advertising yourself or should you pay someone else to do it?