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The Blog

  • Facebook And Instagram PPC Ad Placement Options Explained

    Strategic Facebook ad placement and Instagram PPC ad placement will enable you to achieve optimal results to benefit your business. Facebook ads are a great way to increase your brand awareness, conversions, and engagement. The platform supports video, photo, carousel, slideshow, story, and canvas (for mobile) ad formats. Moreover, it is used by a vast audience, and […]

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  • New Lead Form Extensions Released For Google Ads

    Recently, Google released a beta version of a new ad extension entitled “lead form extension” to be used on their PPC advertising platform. It enables advertisers to capture new leads quicker. With the new extension, users simply enter their name and contact details without navigating their way through the website. What advertisers can use lead form extensions? […]

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  • Pepper PPC Is Giving Away Free PPC Services To A Yorkshire Charity

    We are delighted to announce that we are giving away six months of free PPC account management to a local charity through a giveaway. Google Ad Grants is an advertising solution, which grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, […]

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  • Five PPC Tips For The Travel Industry

    PPC for holiday companies is very different to doing PPC in a different niche. As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives. PPC best practices for the travel sector 1. Demographic and seasonal targeting Travel PPC accounts […]

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  • Google Ads Remarketing Best Practices

    What is PPC remarketing? Remarketing is also known as retargeting, which means a practice of showing ads to users that have previously interacted with your ads or visited your website. Remarketing is done by injecting a snippet of code, which enables a business to store data on user behaviour and search history, commonly known as “cookies”. […]

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  • Paid Social Platform Overview

    As social media has a lot of information and insights about user demographics, behaviour, and interests, it boasts perfect advertising platforms both for B2B and B2C businesses. Last month, we introduced you to the pros and cons of using social media for PPC, and the differences it has with paid search advertising. Let’s have a close […]

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  • Nine Ways To Improve Your Local PPC Ad Campaigns

    What is local PPC? Local Pay Per Click (PPC) is a paid advertising strategy designated to target potential customers in a specific geographic area. The main ingredients of a local PPC strategy are: Keywords Geo-targeting Local ad copy Location extensions If you offer services to a specific set of locations, or even more, to specific […]

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  • Automation And Machine Learning In PPC

    Digital transformation has continuously showcased and proven that specific mechanical tasks are more efficient and effectively done by automation or machines rather than humans. The search advertising industry is an excellent example of the so-called 4th industrial revolution that our society is currently undergoing. Numerous tasks would improve time efficiency and accuracy if done automatically. This is […]

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  • The Pros And Cons Of Video Advertising

    Video advertising can be beneficial for building brand awareness and growth and can also give it a distinct personality. As a survey has concluded that 80% of people retain the information in video advertisements seen in the past month, video ads seem to have proven themselves to be both impactful and powerful. Equally, when videos get shared […]

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  • Introduction To Social Media PPC Advertising

    Search Engine Optimisation (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) are the three pillars of digital advertising and marketing. This blog focuses on the pros, cons and tips and tricks of running social media PPC campaigns. Similar to search PPC, social PPC can serve as a tool to increase conversions and generate […]

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  • 25 PPC Formulas everyone should know

    One of the first things that people learn when starting out in PPC is some basic PPC formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic PPC formulas. This is because to do data analysis, it is necessary to manipulate the data […]

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