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How to Excel in The 2020 Google Ads Fundamentals Exam?

/ Google Academy / January 02, 2020 / Comments

Google Academy for Ads is Google’s own digital school for those seeking knowledge and accreditation on a variety of digital marketing, advertising, content creation, and business administration topics. The Google Ads section itself covers all things digital advertising on Google, providing informative training courses and certifications...

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What is Quality Score, and why is it important?

/ PPC / December 23, 2019 / Comments

Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements.

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Shopping Campaign Tips And Tricks For The Holiday Season

/ Google Ads / December 20, 2019 / Comments

An optimised shopping campaign will likely reward you with a higher conversion and goal completion rate this holiday season, therefore follow these five steps, and you will get your products in front of most relevant users and have a higher chance to convert.

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Google Ad Extension Overview

/ Google Ads / December 12, 2019 / Comments

It is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. In my blog post Five tips for writing great text ad copy, I gave a brief overview of all the ten ad extension types and their main functionality. Let’s have a detailed close look at each ad extension type, their specific requirements, advantages, and disadvantages.

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PPC Giveaway Winner Announcement

/ PPC / December 02, 2019 / Comments

Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and non-profit organisations could apply for a chance to win six months of free PPC account management services — including help applying for the Google Ad Grants scheme.

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Facebook and Instagram ad Placement Options

/ Ad / November 26, 2019 / Comments

Facebook has a wide variety of advertisement placement options. When setting up an ad, advertisers are asked to choose between automatic placements and edit placements, the manually selected ad placements. This blog post presents the ways you can advertise on the platform.

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