Advertisers who have been working within digital marketing for a few years now may remember when Google PLAs (Product Listing Ads) were free. Froogle was created in December 2002. It was rebranded to Google Shopping Search in April 2007, and in May 2012 it changed again to Google Shopping. Before this, businesses could upload their […]
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If you’ve been doing PPC marketing for the past few years, you’ll be aware that Google have been gradually ushering in more automation and machine learning into their Google Ads platform. Google can automate many things in your Google Ads PPC account. Google Ads can now automate bidding, Display targeting, display ad creation, search targeting, ad copy […]
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If you’re looking to promote your business with PPC advertising, you will eventually have a crucial question answer. Should you run PPC advertising yourself or should you pay someone else to do it? There isn’t a one size fits all for all businesses when deciding who should manage their PPC advertising. You have a few […]
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I have been working in digital marketing for nine years and have been doing PPC marketing for almost seven years. During this time, I’ve interviewed several people for junior and entry-level PPC marketing jobs. I’ve interviewed graduates who did not have what it takes to do PPC marketing, and I’ve interviewed people who would be […]
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Google Ads has a section that can help with measuring the click journey before a conversion occurred in your PPC account. This report has previously been called Search Attribution, but Google has revamped it and changed the name to Attribution. To get to the Attribution page within Google Ads click on ‘Tools & Settings’ on […]
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What is a PPC budget? PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser using Google PPC advertising, you pay for a prominent position […]
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As Covid-19 (Coronavirus) is increasingly spreading more rapidly in the UK, the uncertainty has caused a lot of hysteria and general panic in the last few days. While the government decides on the best way forward for the country, many businesses are having to consider what their strategy should be amidst the hysteria. Searches in […]
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If you sell clothing online, you are most likely aware of the fact that sales for each type of product vary a lot based on the time of the year and season. For clothing businesses using PPC advertising to sell their clothes, this presents a problem. It is not enough to just look at the last fourteen […]
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PPC is often focused on the ad copy, budget, and keywords, however, all of that is very focused on getting the ad displayed, seen and clicked on by a potential website visitor and customer. However, there is a second part to getting the user to convert, which is where PPC landing page optimisation comes in play. Landing […]
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It is rarely the case that a customer will search for something on Google, click a PPC ad and then make a purchase after the first visit. There is often a research journey where the customer is influenced or led into making a purchase on your site. This blog will talk about what an attribution model […]
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What are the main areas of optimisation in PPC? If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: Account restructuring – campaigns and ad groups Keyword and negative keyword research Ad copy optimisation […]
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Pinterest is a content discovery platform with more than 300 million active monthly users, of which two million save Shopping Pins on their Pinterest boards every day. More than 200 billion pins have been added to Pinterest, and 98% of users say they have tried new ideas and discovered things on the platform. The total […]
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