If you’re looking to advertise with Google Ads, Google makes it very easy to create an account, get a campaign set up and start giving Google your money advertising your business. While it is easy to get setup on Google Ads, creating a high-quality campaign that is likely to offer a positive return on investment […]
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Targeting the right audience is crucial to having a profitable Facebook advertising campaign. There are generally two benefits of targeting the right audience: Better conversion rate – Targeting a relevant audience that is likely to be interested in your product or service will help to improve the conversion rate of your ads. This means less […]
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Artificial Intelligence and machine learning have been developing quite rapidly lately and interest around this topic has been increasing. The below Google Trends graph shows the increase in searches for machine learning. The PPC advertising space on Google Ads has seen similar rapid development when it comes to machine learning and automation. Every year Google […]
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PPC advertising can be highly profitable on its own. Still, some advertisers often forget the other major benefit of PPC advertising – you gain a whole wealth of data on your website and how people are searching. This is especially true if your business is running Paid search advertising, or Google Shopping campaigns. PPC experts […]
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If you are running paid Facebook ads or are considering running a Facebook PPC campaign, you need to use the Facebook pixel. The Facebook pixel is a basic best practice when it comes paid Facebook advertising. However, there are still some advertisers not using it. Facebook has updated its interface, and some things have moved […]
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PPC used to be great for small businesses. It allowed them to compete with much larger players who had much larger budgets. However, every year it seems as though PPC gets more competitive with click prices increasing, and paid search generally becoming more complicated. Google Ads makes it easy to get set up with PPC […]
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With so many businesses going online now, digital advertising can produce great results for your business. One form of digital advertising is Pay Per Click (or PPC) advertising. PPC advertising isn’t simple. There are many moving parts to think about when it comes to creating a successful PPC advertising campaign. With a little thought in […]
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As a PPC consultant, I often have to do a PPC or paid search competitor analysis to get an idea of what my client’s PPC competitors are doing. Having an amazing PPC advertising account and a landing page set to compliment your PPC advertising efforts can take you a long way.Optimising your PPC account is […]
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Are you struggling to get enough traffic to your website to make it profitable? If you are, then PPC could be a good way to get a traffic injection to your site. You can do carry out PPC advertising by yourself, but if done incorrectly, you can burn through a lot of money without getting […]
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Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. One solution is to sync up all advertising platforms to Google Analytics using UTM tracking. This means […]
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If you’re considering marketing your product or service online, two of the main digital marketing disciplines that you will come across are SEO and PPC. This raises the question of which digital marketing method you choose, and which one is better? In this blog, I will run through seven of the main differences between SEO […]
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Are you wanting to find out what is PPC management? Then you’ve come to the right place! PPC management is where either one marketer or a team of marketers oversees the advertising of a PPC (Pay Per Click) account. There are generally seven areas that a PPC management agency will cover when overseeing a PPC […]
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