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The Blog

  • Advertising On Pinterest

    Pinterest is a content discovery platform with more than 300 million active monthly users, of which two million save Shopping Pins on their Pinterest boards every day. More than 200 billion pins have been added to Pinterest, and 98% of users say they have tried new ideas and discovered things on the platform. The total […]

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  • What To Look For When Choosing A PPC Agency

    When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good […]

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  • Dynamic Keyword Insertion Dos And Don’ts

    Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper PPC Agency, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how dynamic […]

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  • How To Excel In The 2021 Google Ads Fundamentals Exam?

    Google Academy for Ads is Google’s own digital school for those seeking knowledge and accreditation on a variety of digital marketing, advertising, content creation, and business administration topics. This is where you can get your Google Ads Fundamentals accreditation. The Google Ads section itself covers all things digital advertising on Google, providing informative training courses and certifications. […]

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  • What Is Quality Score, And Why Is It Important?

    Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements. Google’s Quality Score algorithm is a combination of two elements, the user experience (UX) and the relevance of your ad. Ad relevance could seem an abstract concept, but it reflects the relevance of your ad copy, the keyword, and […]

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  • PPC Giveaway Winner Announcement

    Edit (10/12/2019) – Due to unforeseen circumstances a new winner has been chosen. We would like to congratulate b:Friend charity as the new competition winner receiving six months of free PPC services. b:Friend charity helps connect elderly people with volunteers in their neighbourhoods to battle loneliness. Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and […]

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  • Facebook And Instagram PPC Ad Placement Options Explained

    Strategic Facebook ad placement and Instagram PPC ad placement will enable you to achieve optimal results to benefit your business. Facebook ads are a great way to increase your brand awareness, conversions, and engagement. The platform supports video, photo, carousel, slideshow, story, and canvas (for mobile) ad formats. Moreover, it is used by a vast audience, and […]

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  • New Lead Form Extensions Released For Google Ads

    Recently, Google released a beta version of a new ad extension entitled “lead form extension” to be used on their PPC advertising platform. It enables advertisers to capture new leads quicker. With the new extension, users simply enter their name and contact details without navigating their way through the website. What advertisers can use lead form extensions? […]

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  • Pepper PPC Is Giving Away Free PPC Services To A Yorkshire Charity

    We are delighted to announce that we are giving away six months of free PPC account management to a local charity through a giveaway. Google Ad Grants is an advertising solution, which grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, […]

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