PPC is often focused on the ad copy, budget, and keywords, however, all of that is very focused on getting the ad displayed, seen and clicked on by a potential website visitor and customer. However, there is a second part to getting the user to convert, which is where PPC landing page optimisation comes in play. Landing […]
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It is rarely the case that a customer will search for something on Google, click a PPC ad and then make a purchase after the first visit. There is often a research journey where the customer is influenced or led into making a purchase on your site. This blog will talk about what an attribution model […]
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What are the main areas of optimisation in PPC? If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: Account restructuring – campaigns and ad groups Keyword and negative keyword research Ad copy optimisation […]
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Pinterest is a content discovery platform with more than 300 million active monthly users, of which two million save Shopping Pins on their Pinterest boards every day. More than 200 billion pins have been added to Pinterest, and 98% of users say they have tried new ideas and discovered things on the platform. The total […]
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Google’s Shopping campaign type can often be the most profitable aspect of an ecommerce advertiser’s PPC advertising. The fact that the customer can see an image of the product alongside the price means that a click is already more qualified than a click on, for example, a text ad. With Google Shopping ads becoming ever more […]
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When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good […]
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Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper PPC Agency, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how dynamic […]
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Google Academy for Ads is Google’s own digital school for those seeking knowledge and accreditation on a variety of digital marketing, advertising, content creation, and business administration topics. This is where you can get your Google Ads Fundamentals accreditation. The Google Ads section itself covers all things digital advertising on Google, providing informative training courses and certifications. […]
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Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements. Google’s Quality Score algorithm is a combination of two elements, the user experience (UX) and the relevance of your ad. Ad relevance could seem an abstract concept, but it reflects the relevance of your ad copy, the keyword, and […]
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With paid advertising being the fastest growing advertising tool for retailers, and the festive season just around the corner, we have assembled the top tips and tricks for retailers looking to optimise their Google shopping ad campaigns. An optimised Google shopping ads campaign will likely reward you with a higher conversion and goal completion rate this holiday […]
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To run successful PPC search advertising campaigns, it is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. What is an Ad Extension? New advertisers looking for information on what is an ad extension should know that it is […]
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Edit (10/12/2019) – Due to unforeseen circumstances a new winner has been chosen. We would like to congratulate b:Friend charity as the new competition winner receiving six months of free PPC services. b:Friend charity helps connect elderly people with volunteers in their neighbourhoods to battle loneliness. Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and […]
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