As PPC advertisers using Facebook’s advertising platform, we have many metrics that we can track to measure our campaigns’ performance. We can track button clicks, scroll depth, time spent on a page, and form completion, to name a few. There are a total of seventeen standard events that can be tracked as conversions on Facebook. […]
Read more
Targeting the right audience is crucial to having a profitable Facebook advertising campaign. There are generally two benefits of targeting the right audience: Better conversion rate – Targeting a relevant audience that is likely to be interested in your product or service will help to improve the conversion rate of your ads. This means less […]
Read more
If you are running paid Facebook ads or are considering running a Facebook PPC campaign, you need to use the Facebook pixel. The Facebook pixel is a basic best practice when it comes paid Facebook advertising. However, there are still some advertisers not using it. Facebook has updated its interface, and some things have moved […]
Read more
Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. One solution is to sync up all advertising platforms to Google Analytics using UTM tracking. This means […]
Read more
Are you wanting to find out what is PPC management? Then you’ve come to the right place! PPC management is where either one marketer or a team of marketers oversees the advertising of a PPC (Pay Per Click) account. There are generally seven areas that a PPC management agency will cover when overseeing a PPC […]
Read more
What types of PPC ads are there?PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the types of PPC ads that are available to you, as well as when you should be using them. Once you have […]
Read more
What is a PPC budget? PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser using Google PPC advertising, you pay for a prominent position […]
Read more
If you sell clothing online, you are most likely aware of the fact that sales for each type of product vary a lot based on the time of the year and season. For clothing businesses using PPC advertising to sell their clothes, this presents a problem. It is not enough to just look at the last fourteen […]
Read more
What are the main areas of optimisation in PPC? If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: Account restructuring – campaigns and ad groups Keyword and negative keyword research Ad copy optimisation […]
Read more
Pinterest is a content discovery platform with more than 300 million active monthly users, of which two million save Shopping Pins on their Pinterest boards every day. More than 200 billion pins have been added to Pinterest, and 98% of users say they have tried new ideas and discovered things on the platform. The total […]
Read more
Strategic Facebook ad placement and Instagram PPC ad placement will enable you to achieve optimal results to benefit your business. Facebook ads are a great way to increase your brand awareness, conversions, and engagement. The platform supports video, photo, carousel, slideshow, story, and canvas (for mobile) ad formats. Moreover, it is used by a vast audience, and […]
Read more
PPC for holiday companies is very different to doing PPC in a different niche. As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives. PPC best practices for the travel sector 1. Demographic and seasonal targeting Travel PPC accounts […]
Read more