After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC conversions. There are many ways to grow a PPC account to get more conversions. You could add more relevant keywords into the account or you could look at improving the conversion rate […]
Read more
If you frequent yourself in the digital marketing space, you will have likely heard of the recent IOS 14.5 privacy update announced in April 2021. This update is Apple’s way of taking huge steps to champion privacy by giving users the ability to choose whether they want to be tracked or not. With 96% of […]
Read more
So you’ve begun to run PPC advertisements. That’s fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot of traffic but no sales. It can be disheartening to see traffic coming in, money leaving your account, and no sales coming in. The issue with your PPC advertising efforts could […]
Read more
Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you’ve come to the right place. In this blog, we’ll be looking at some ways you can use the power of WordPress to set up and get more out of your Google […]
Read more
In the custom columns section of Google Ads, impression share metrics were recently added. The impression share metric can now be used in Custom columns thanks to this update. It enables PPC advertisers to create a plethora of new Custom column combinations. In this blog, we’ll define custom columns, show you how to make them, […]
Read more
Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to start. Display advertising on the Google Display Network (GDN) is one way to expand your advertising capabilities, further growing your leads or sales. Display advertising on the GDN also offers some […]
Read more
Around five or six years ago, automated bidding on Google Ads was seen as a dirty word in most PPC circles. PPC managers love to have as much control over their PPC account as possible. But Google’s automated bidding algorithms have made considerable strides in the last few years. They get better and better every […]
Read more
If you’re a business looking for some help with your PPC advertising campaigns, then you’ll most likely be aware that it can be tricky finding a PPC agency that is right for your business. There are so many factors in hiring a PPC agency, and sometimes it can seem like all PPC agencies make the […]
Read more
A PPC Google Ads account audit is a deep dive into your Google Ads account to ensure that everything is working as it should. You also look to see if any improvements can be made. It is a good idea to carry out a PPC audit on your Google Ads account every few months. Often […]
Read more
E-commerce businesses running PPC advertising often find that a Shopping campaign is the best performing campaign type within their Google Ads account. This is not surprising as a Shopping campaign ad shows the customer more information about the specific product you’re selling than a Search campaign. It includes a picture of the product, the price, […]
Read more
As PPC advertisers using Facebook’s advertising platform, we have many metrics that we can track to measure our campaigns’ performance. We can track button clicks, scroll depth, time spent on a page, and form completion, to name a few. There are a total of seventeen standard events that can be tracked as conversions on Facebook. […]
Read more
Most larger businesses will have a monthly marketing budget that gets shared out between all their advertising channels. This budget will often change month to month depending on how profitable the business thinks each month will be.This results in a challenge for PPC account managers running Paid Search campaigns on Google Ads. We’re faced with […]
Read more