Last year Google released some new impression share metrics to help advertisers monitor and identify where their ads appear on search engine results pages (SERPs). Two of these metrics are “Search top impression share” and “Search absolute top impression share”. They help to address some of the limitations of only looking at average position to […]
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With over 300 million users and more than 50% of shoppers using Amazon in their product search, I’ve been impressed with the growth of Amazon’s advertising platform this year. For instance, we’ve noticed a significant increase in the number of enquiries from businesses interested in getting help from us on their Amazon advertising account. Impressive growth […]
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Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again: “We either had a sale or we didn’t, so which one is reporting the correct figures?” The short answer Is that Google Ads works off the last (Google Ads) click attribution, and Google Analytics […]
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