At Pepper PPC Agency, we believe that paid search and SEO can go hand in hand. This is why we like to keep up to date with the latest PPC and paid search news and updates so that we can offer the very best advice and solutions to your paid search campaigns. Read up on the latest articles from our paid search team.
As PPC experts, we tend to stick to using the data and reporting capabilities provided by Google Ads, Facebook or whatever PPC advertising platform that we’re advertising on. Google Ads has a lot of data within it to help advertisers create a PPC strategy and generally improve their PPC marketing performance. As a PPC marketing […]
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What types of PPC ads are there?PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the types of PPC ads that are available to you, as well as when you should be using them. Once you have […]
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There are several advertising platforms that you can use if you’re considering PPC advertising. However, Google Ads is the largest search provider on the market, which is why a lot of PPC advertisers start with Google Ads advertising first. There are several benefits to doing PPC advertising on Google Ads. If you’re considering using Google Ads […]
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If you’ve been doing PPC marketing for the past few years, you’ll be aware that Google have been gradually ushering in more automation and machine learning into their Google Ads platform. Google can automate many things in your Google Ads PPC account. Google Ads can now automate bidding, Display targeting, display ad creation, search targeting, ad copy […]
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If you’re looking to promote your business with PPC advertising, you will eventually have a crucial question answer. Should you run PPC advertising yourself or should you pay someone else to do it? There isn’t a one size fits all for all businesses when deciding who should manage their PPC advertising. You have a few […]
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Google Ads has a section that can help with measuring the click journey before a conversion occurred in your PPC account. This report has previously been called Search Attribution, but Google has revamped it and changed the name to Attribution. To get to the Attribution page within Google Ads click on ‘Tools & Settings’ on […]
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What is a PPC budget? PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser using Google PPC advertising, you pay for a prominent position […]
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If you sell clothing online, you are most likely aware of the fact that sales for each type of product vary a lot based on the time of the year and season. For clothing businesses using PPC advertising to sell their clothes, this presents a problem. It is not enough to just look at the last fourteen […]
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PPC is often focused on the ad copy, budget, and keywords, however, all of that is very focused on getting the ad displayed, seen and clicked on by a potential website visitor and customer. However, there is a second part to getting the user to convert, which is where PPC landing page optimisation comes in play. Landing […]
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What are the main areas of optimisation in PPC? If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: Account restructuring – campaigns and ad groups Keyword and negative keyword research Ad copy optimisation […]
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Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper PPC Agency, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how dynamic […]
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Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements. Google’s Quality Score algorithm is a combination of two elements, the user experience (UX) and the relevance of your ad. Ad relevance could seem an abstract concept, but it reflects the relevance of your ad copy, the keyword, and […]
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