At Pepper PPC Agency, we believe that paid search and SEO can go hand in hand. This is why we like to keep up to date with the latest PPC and paid search news and updates so that we can offer the very best advice and solutions to your paid search campaigns. Read up on the latest articles from our paid search team.
Have you ever counted how many times per day you reach for your phone or go on your computer to look up some information? Whether you’re looking for a restaurant menu, store opening hours, recipes, a tutorial on how to tie a tie, or news updates — chances are you, alongside the rest of the […]
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Are you suffering from poor conversion rates and can’t seem to figure out why? Well, there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or […]
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In order to expand your business, you need to acquire new customers. Advertising is an essential part of business growth, but it relies fully upon the quality and efficacy of an ad. I have compiled five tips for writing great text ad copy — this will boost your chances of increasing your click-through rate, ranking […]
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A pivotal part of maximising the performance of a PPC campaign is choosing the right keywords and keyword matchtypes. Once that you have set up a campaign, strategically categorised ad groups within it, and grouped your keywords in each ad group, you can apply matchtypes to your keywords. The choice depends on your campaign goal, […]
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Last year Google released some new impression share metrics to help advertisers monitor and identify where their ads appear on search engine results pages (SERPs). Two of these metrics are “Search top impression share” and “Search absolute top impression share”. They help to address some of the limitations of only looking at average position to […]
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Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again: “We either had a sale or we didn’t, so which one is reporting the correct figures?” The short answer Is that Google Ads works off the last (Google Ads) click attribution, and Google Analytics […]
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