At Pepper PPC Agency, we believe that paid search and SEO can go hand in hand. This is why we like to keep up to date with the latest PPC and paid search news and updates so that we can offer the very best advice and solutions to your paid search campaigns. Read up on the latest articles from our paid search team.
So you’ve begun to run PPC advertisements. That’s fantastic! However, after a few weeks, you notice that your PPC ads are receiving a lot of traffic but no sales. It can be disheartening to see traffic coming in, money leaving your account, and no sales coming in. The issue with your PPC advertising efforts could […]
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Do you have a business that is using WordPress? Are you looking to promote it online using Google Ads PPC advertising? Well then, you’ve come to the right place. In this blog, we’ll be looking at some ways you can use the power of WordPress to set up and get more out of your Google […]
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In the custom columns section of Google Ads, impression share metrics were recently added. The impression share metric can now be used in Custom columns thanks to this update. It enables PPC advertisers to create a plethora of new Custom column combinations. In this blog, we’ll define custom columns, show you how to make them, […]
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Around five or six years ago, automated bidding on Google Ads was seen as a dirty word in most PPC circles. PPC managers love to have as much control over their PPC account as possible. But Google’s automated bidding algorithms have made considerable strides in the last few years. They get better and better every […]
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A PPC Google Ads account audit is a deep dive into your Google Ads account to ensure that everything is working as it should. You also look to see if any improvements can be made. It is a good idea to carry out a PPC audit on your Google Ads account every few months. Often […]
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Most larger businesses will have a monthly marketing budget that gets shared out between all their advertising channels. This budget will often change month to month depending on how profitable the business thinks each month will be.This results in a challenge for PPC account managers running Paid Search campaigns on Google Ads. We’re faced with […]
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If you’re looking to advertise with Google Ads, Google makes it very easy to create an account, get a campaign set up and start giving Google your money advertising your business. While it is easy to get setup on Google Ads, creating a high-quality campaign that is likely to offer a positive return on investment […]
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Artificial Intelligence and machine learning have been developing quite rapidly lately and interest around this topic has been increasing. The below Google Trends graph shows the increase in searches for machine learning. The PPC advertising space on Google Ads has seen similar rapid development when it comes to machine learning and automation. Every year Google […]
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PPC advertising can be highly profitable on its own. Still, some advertisers often forget the other major benefit of PPC advertising – you gain a whole wealth of data on your website and how people are searching. This is especially true if your business is running Paid search advertising, or Google Shopping campaigns. PPC experts […]
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PPC used to be great for small businesses. It allowed them to compete with much larger players who had much larger budgets. However, every year it seems as though PPC gets more competitive with click prices increasing, and paid search generally becoming more complicated. Google Ads makes it easy to get set up with PPC […]
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As a PPC consultant, I often have to do a PPC or paid search competitor analysis to get an idea of what my client’s PPC competitors are doing. Having an amazing PPC advertising account and a landing page set to compliment your PPC advertising efforts can take you a long way.Optimising your PPC account is […]
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Are you wanting to find out what is PPC management? Then you’ve come to the right place! PPC management is where either one marketer or a team of marketers oversees the advertising of a PPC (Pay Per Click) account. There are generally seven areas that a PPC management agency will cover when overseeing a PPC […]
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