Specialist Google Shopping services Leeds

Advanced Google Shopping campaign build-outs

Common Shopping Advertisement Management FAQs

1. Can you reactivate a removed campaign?

   If a campaign has expired, locate the specific campaign in your Google Ads account and on the left menu, click on settings. Open the “Start and end dates” section, expand “End date” drop-down to select a new date and save the new settings.

2. Does PPC help organic rankings?

   PPC does not influence organic rankings. However, PPC may indirectly increase organic traffic. This is because if a user finds your business using a PPC ad, then they may be more willing to click if they are searching again and see your brand name appear in an organic ad. Similarly, SEO may indirectly increase PPC traffic in the same way.

3. How do I find a good PPC agency in Leeds?

   There are several ways to find a good PPC agency in Leeds. Here are our top four suggestions. For more information, read our blog on how to find a PPC agency.

   1.Search on Google– search for local PPC agencies on a search engine like Google. Some things that you could search for are PPC agency Leeds, Local PPC agency, PPC company Leeds, PPC management Leeds, Google Ads agency Leeds, Local Google Ads agency, Google Ads company Leeds and Google Ads management Leeds

   2.Attend digital marketing events – often PPC agencies will attend and do talks on digital marketing events. If you attend these events, not only will you learn more about PPC marketing, but you will also be able to get a feel of the staff at some of the PPC agencies and also get an idea on their level of expertise

   3.Podcasts - PPC agencies will often try to promote themselves by speaking at podcasts. Listen to podcasts to get an idea on the level of expertise of a local PPC agency

   4.Word of mouth – If you’re looking for a local PPC agency in Leeds, then word of mouth referrals is still a very powerful means of finding a PPC agency. PPC agencies that produce excellent results get talked about and eventually, people start becoming a lot more aware of them.

4. What are the benefits of PPC?

   There are several benefits to PPC. Here are ten from the many benefits:

   1.PPC Increases traffic to your site

   2.PPC can increase your sales or leads if done properly

   3.Start showing ads immediately, as opposed to SEO where it could take months to start getting traffic

   4.You have so much power to choose who sees your ad by targeting keywords, age groups, gender and location to name a few

   5.You only pay when your ad is getting a click

   6.PPC allows you to optimise your PPC campaigns to increase profits by tweaking your campaigns

   7.There are numerous PPC agencies out there that can help to improve your profits

   8.A basic PPC campaign is quick and easy to set up

   9.A PPC Remarketing campaign can improve brand awareness

   10.You can use PPC data to improve your website and business offering

5. What does PPC mean?

   Pay Per Click or PPC is a type of search engine and social media platform advertising, in which advertisers pay a set amount for every click a user makes on the ad. PPC can serve to increase brand awareness, traffic to the website, as well as conversions and bring a return on the investment.

6. What success metrics/goals can you have in PPC?

   The key performance indicators in PPC are primarily, click-through rate and conversion rate. Additionally, you can measure the success of your PPC campaigns and advertisements by measuring the quality score, cost per click, cost per conversion, and the return on ad spend.

7. Where do PPC ads appear on Google? Why are my ads not at the top of the search result page?

   PPC advertisements appear either above all organic search results or below them. Google’s algorithm can display anywhere from zero to four paid search advertisements above the organic listings. It can also choose to show shopping ads in the form of an image carousel.

8. Which is better PPC or SEO?

   The objective of both PPC (Pay Per Click) and SEO (Search Engine Optimisation) is to increase traffic, mainly using Google’s search engine with the end goal of increasing sales. However, they both have some benefits over the other. Ideally, it is recommended that businesses utilise both SEO and PPC marketing. However, if you don’t have the budget for this, then here are eight things to consider when deciding on whether to use SEO or PPC marketing:

   1.Optimisation time – PPC can start giving you traffic immediately whereas SEO could take months of optimisation work before you start getting traffic

   2.Organic listings are trusted more – Often people ignore PPC listings and scroll down till they see organic listings

   3.Only PPC can truly get you on position one – Up to four PPC listings can appear above SEO listings. If appearing on the absolute top of the page on Google is important to you, then you can only get this with PPC advertising.

   4.PPC listings will stop as soon as you stop investing in them – PPC listings stop as soon as you stop putting money into Google Ads and all of the hard work that you have done optimising your campaigns will stop benefiting you. With SEO however, if you stop investing in SEO, all the hard work that you have done optimising your SEO will remain, and you should continue to get traffic.

   5.You have more power to choose your traffic with PPC – With SEO, you can try to influence Google to rank your website for searches that you want to target. However, with PPC, you can choose the exact keywords that you want to rank for. You can also further tailor the traffic that you target by selecting the age group, gender, location and device, to name a few things.

   6.Organic listings can help more with branding and upper-funnel – It may not be financially viable to use PPC to bid on very upper funnel or research-based keywords. However, you can do this with SEO. You can do this with SEO. You can write blog posts and informational pages to educate users when they are very early on in the sales funnel. This improves our brand’s image for when the customer is lower down the sales funnel and more ready to make a purchase.

   7.PPC has better A/B testing capabilities – PPC allows for split tests to be created testing ad copy messaging and landing pages. You can use this data to learn what resonates well with your target market and improve your website.

   8.Local businesses can benefit from Google’s map pack – Local businesses can use SEO to allow their business’s name, address, phone number and other details to appear on relevant local searches.