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High ROI advertising on Google Ads

Advertise on the largest search engine in the World with a Pepper PPC campaign

How does Google Ads PPC advertising work?

Google is the world’s leading search engine and has even made its way into the dictionaries with the verb to google (to find information on Google’s indexed version of the World Wide Web). Google Ads (formerly known as Google AdWords), is its advertising platform.

It starts by a Pepper PPC Agency paid advertising manager creating a PPC campaign with attention grabbing and engaging ad copy, and featuring highly relevant keywords. Once a Google search engine user makes a search query containing your keyword, your ad competes with other ads to be displayed Google’s search engine result pages (SERPs). You pay only if a user clicks on your ad.

Service detail

Measurable results

Google Ads provides a flexible, measurable, and cost-effective way to boost your business performance, increase brand exposure, and reach new audiences through targeted advertisements. Google Ads

Benefits of advertising on Google

01.Largest platform reach

Google Search encounters at least 5.5 billion searches per day, and by running PPC advertising with Google Ads, you will be reaching the widest possible range of people and interest groups in the world.

02.Wide partner network

Google Ads doesn’t just allow advertisers to show ads on Google’s search engine results pages. Reinforce your relationship with existing customers and generate new potential customer leads through Google’s partner network. This enable your advertisements to show up on Google partner company websites.

03.Video ad platform

Use Google Ads to advertise on the Google network platforms such as the world’s largest video hosting platform, YouTube. Make your ads seen and heard by almost 2 billion YouTube users.

04.Wide range of targeting options

Increase your Google PPC advertising reach. Through the diverse Google channels such as YouTube, Gmail, Google search and many others, Google Ads enables consumer data-based targeting using information about:

  • User habits
  • Demographics
  • Location
  • Language settings
  • Device
  • Time of day
  • Earnings
  • Interests

These targeting options can be used in conjunction with each other for audience targeting, remarketing, location targeting and other tailored methods. Intent plays a big role in successful advertising – if you know what your target audience is looking for, you can tailor your advertisements to match their needs and interests.

05.How can Pepper help?

We can take care of the following:

  • PPC account set up
  • Keyword research and targeting
  • PPC account management
  • PPC account optimisation
  • High quality and engaging ad copy creation
  • Conversion tracking and implementation
  • Negative keyword mining
  • Bid optimisation
  • Bidding strategy development