Google is the world’s leading search engine and has even made its way into the dictionaries with the verb to google (to find information on Google’s indexed version of the World Wide Web). Google Ads (formerly known as Google AdWords), is its advertising platform.
A Pepper PPC paid advertising manager creates a PPC campaign with attention grabbing and engaging ad copy featuring highly relevant keywords. Once a Google search engine user makes a search query containing the exact or similar intent keyword, your ad competes with other ads to be displayed above the organic search results on search engine result pages (SERPs). You pay only if a user clicks on your ad.
Google Ads provides a flexible, measurable, and cost-effective way to boost your business performance, increase brand exposure, and reach new audiences through targeted advertisements.
Google Search encounters at least 5.5 billion searches per day, and by advertising with Google Ads, you will be reaching the widest possible range of people and interest groups in the world.
Reinforce your relationship with existing customers and generate new potential customer leads through Google’s partner network. Enable your advertisements to show up on Google partner company websites.
Advertise on Google network platforms such as the world’s largest video hosting platform, YouTube. Make your ads seen and heard by almost 2 billion YouTube users.
Through the diverse Google channels such as YouTube, Gmail, Google search and many others, Google Ads enables consumer data-based targeting using information about:
These targeting options can be used in conjunction with each other for audience targeting, remarketing, location targeting and other tailored methods. Intent plays a big role in successful advertising – if you know what your target audience is looking for, you can tailor your advertisements to match their needs and interests.
We can take care of the following: