If you’re looking to advertise with Google Ads, Google makes it very easy to create an account, get a campaign set up and start giving Google your money advertising your business. While it is easy to get setup on Google Ads, creating a high-quality campaign that is likely to offer a positive return on investment […]
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What types of PPC ads are there?PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the types of PPC ads that are available to you, as well as when you should be using them. Once you have […]
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What is a PPC budget? PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser using Google PPC advertising, you pay for a prominent position […]
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If you sell clothing online, you are most likely aware of the fact that sales for each type of product vary a lot based on the time of the year and season. For clothing businesses using PPC advertising to sell their clothes, this presents a problem. It is not enough to just look at the last fourteen […]
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What are the main areas of optimisation in PPC? If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: Account restructuring – campaigns and ad groups Keyword and negative keyword research Ad copy optimisation […]
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To run successful PPC search advertising campaigns, it is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. What is an Ad Extension? New advertisers looking for information on what is an ad extension should know that it is […]
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PPC for holiday companies is very different to doing PPC in a different niche. As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives. PPC best practices for the travel sector 1. Demographic and seasonal targeting Travel PPC accounts […]
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Video advertising can be beneficial for building brand awareness and growth and can also give it a distinct personality. As a survey has concluded that 80% of people retain the information in video advertisements seen in the past month, video ads seem to have proven themselves to be both impactful and powerful. Equally, when videos get shared […]
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Have you ever counted how many times per day you reach for your phone or go on your computer to look up some information? Whether you’re looking for a restaurant menu, store opening hours, recipes, a tutorial on how to tie a tie, or news updates — chances are you, alongside the rest of the […]
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Are you suffering from poor conversion rates and can’t seem to figure out why? Well, there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or […]
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