At Pepper PPC Agency, we believe that paid search and SEO can go hand in hand. This is why we like to keep up to date with the latest PPC and paid search news and updates so that we can offer the very best advice and solutions to your paid search campaigns. Read up on the latest articles from our paid search team.
To run successful PPC search advertising campaigns, it is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. What is an Ad Extension? New advertisers looking for information on what is an ad extension should know that it is […]
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PPC for holiday companies is very different to doing PPC in a different niche. As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives. PPC best practices for the travel sector 1. Demographic and seasonal targeting Travel PPC accounts […]
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What is local PPC? Local Pay Per Click (PPC) is a paid advertising strategy designated to target potential customers in a specific geographic area. The main ingredients of a local PPC strategy are: Keywords Geo-targeting Local ad copy Location extensions If you offer services to a specific set of locations, or even more, to specific […]
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Digital transformation has continuously showcased and proven that specific mechanical tasks are more efficient and effectively done by automation or machines rather than humans. The search advertising industry is an excellent example of the so-called 4th industrial revolution that our society is currently undergoing. Numerous tasks would improve time efficiency and accuracy if done automatically. This is […]
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PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these free PPC tools have paid options, but I’ve only included details […]
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One of the first things that people learn when starting out in PPC is some basic PPC formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic PPC formulas. This is because to do data analysis, it is necessary to manipulate the data […]
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What is a search term? Before we tackle search term reports and how they can be used to optimise your PPC strategy, let’s clear the misconception around search terms and keywords. Commonly mistaken for a keyword, a search query is what a user enters in a search engine to find relevant results. It is a […]
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With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem […]
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On 12 August 2019, Google announced that as of 30 September 2019 it will be removing average position from its metrics. However, this did not come as a shock to the advertising community, as earlier this year in February, Google shared its plans: “With the availability of these new metrics to understand prominence, we plan to […]
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If you’re looking for information on what is phrase match, then you should know that on 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers. This is to help advertisers reach more consumers. Google justifies this change with the fact that 15 per cent of […]
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There are a number of blog posts on the web making the case for bidding on brand. To balance things out, you can also find a case being made for not bidding on brand. I therefore don’t want to make the case for or against bidding on brand, because there is enough material out there […]
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When you’re creating a new campaign, the Google Ads interface will ask if you want to switch on Search Partners, but have you ever wondered what this option does? What are Google Search Partners? If you’re looking for information on what are Google Search Partners, then you’ve come to the right place. Search Partners allows advertisers to […]
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