Including company news, as well as industry news, find out all there is to know about Pepper PPC Agency’s place within the PPC industry. From competition and award wins, through to charity news and other insights, take a look through our news pieces right here.
After making PPC advertising profitable, the next challenge PPC marketers often get tasked with is to find growth opportunities to further increase PPC conversions. There are many ways to grow a PPC account to get more conversions. You could add more relevant keywords into the account or you could look at improving the conversion rate […]
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If you frequent yourself in the digital marketing space, you will have likely heard of the recent IOS 14.5 privacy update announced in April 2021. This update is Apple’s way of taking huge steps to champion privacy by giving users the ability to choose whether they want to be tracked or not. With 96% of […]
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E-commerce businesses running PPC advertising often find that a Shopping campaign is the best performing campaign type within their Google Ads account. This is not surprising as a Shopping campaign ad shows the customer more information about the specific product you’re selling than a Search campaign. It includes a picture of the product, the price, […]
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With so many businesses going online now, digital advertising can produce great results for your business. One form of digital advertising is Pay Per Click (or PPC) advertising. PPC advertising isn’t simple. There are many moving parts to think about when it comes to creating a successful PPC advertising campaign. With a little thought in […]
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In March, Sundar Pichai, the CEO of Alphabet and Google’s parent company announced that the corporation has set up a fund to support small businesses, governments, and health organisations during the challenging times of a global pandemic. Google has pledged more than $800 million towards small and medium businesses in need as well as healthcare industry […]
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As Covid-19 (Coronavirus) is increasingly spreading more rapidly in the UK, the uncertainty has caused a lot of hysteria and general panic in the last few days. While the government decides on the best way forward for the country, many businesses are having to consider what their strategy should be amidst the hysteria. Searches in […]
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Edit (10/12/2019) – Due to unforeseen circumstances a new winner has been chosen. We would like to congratulate b:Friend charity as the new competition winner receiving six months of free PPC services. b:Friend charity helps connect elderly people with volunteers in their neighbourhoods to battle loneliness. Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and […]
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Recently, Google released a beta version of a new ad extension entitled “lead form extension” to be used on their PPC advertising platform. It enables advertisers to capture new leads quicker. With the new extension, users simply enter their name and contact details without navigating their way through the website. What advertisers can use lead form extensions? […]
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We are delighted to announce that we are giving away six months of free PPC account management to a local charity through a giveaway. Google Ad Grants is an advertising solution, which grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, […]
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On 12 August 2019, Google announced that as of 30 September 2019 it will be removing average position from its metrics. However, this did not come as a shock to the advertising community, as earlier this year in February, Google shared its plans: “With the availability of these new metrics to understand prominence, we plan to […]
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If you’re looking for information on what is phrase match, then you should know that on 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers. This is to help advertisers reach more consumers. Google justifies this change with the fact that 15 per cent of […]
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Are you suffering from poor conversion rates and can’t seem to figure out why? Well, there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or […]
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