PPC Marketing and Advertising Services

Pay Per Click (PPC) campaign management and paid search advertising services that put your brand in front of the right audience, at the right time, and in the right place. Our profit over traffic approach to PPC marketing has helped grow many businesses.

PPC Marketing and Advertising Services


As Google and Bing certified experts, we work closely with search engines to create intelligent PPC and paid search campaigns that combine intensive data research, proven methodology, and dedicated tracking and reporting. Our ‘profit over traffic’ approach to PPC advertising on Google Ads and Microsoft Advertising will grow your business and increase your profits.


Having worked with some of the world’s biggest brands, we’re not just PPC agency geeks adhering to best practices. We marry your business insights with our knowledge of paid search and PPC advertising to tailor a PPC marketing strategy that is best placed for growing revenue; whether on a mixture of Google Ads, Microsoft Advertising, Amazon Advertising, Quora Ads, Reddit Ads, or even on LinkedIn.

  • Google Ads management
  • Microsoft Advertising
  • Bid Management
  • Keyword Generation
  • Ad Copywriting
  • International PPC
  • paid search campaigns
  • Ad copy creation and split testing
  • PPC demographics targeting
  • eCommerce PPC
  • Lead generation PPC


While PPC marketing itself is not simple, our proven track record and processes can be broken down into a four simple steps.

  • Immersion

    At Pepper PPC Agency, we take the time to get to know our clients, from the challenges they face, to where they want to be in ten years’ time. If you've already running Pay Per Click advertising, then we'll take time to get to know the pain points and where you've been struggling.
  • Research & Strategy

    We look at the digital landscape in your industry to identify a paid marketing strategy that will grow your business. This could invlove running PPC advertising on multiple platforms with a variety of campaign types. For example, we may recommend that you run paid search and shopping campaigns on Google Ads and Instagram advertising after getting to know your business. We’re not afraid to get you involved in the decision-making process.From seasonality and KPIs, right through to economic conditions and product margins, we conduct intense research campaigns on competitors and market conditions — allowing us to set a concrete benchmark for progression.
  • PPC Account Creation

    When it comes to creating a strong PPC account account, working on CTRs and Quality Scores are beneficial, but our accounts look beyond this. We structure our PPC accounts in a way that ensures accurate reporting, granular targeting, and impactful ad copy that focuses on growing profit — not just traffic.By using the right blend of positive and negative keywords, we tightly control budgets and minimise wastage as we build and optimise an extensive and encompassing PPC campaign.
  • Test, Learn, Report & Repeat

    We’re transparent PPC agency and believe we have nothing to hide. That’s why we go to great lengths to ensure our reports give you all the information you need to understand what progress has been made. We continually suggest PPC marketing tests that will grow your business, implement them, and then report on our findings.