Microsoft Advertising Management Services

Want to scale up your PPC advertising? Benefit from cheaper PPC click prices than Google Ads and less competition with Microsoft Advertising.

Microsoft Advertising Management Services


Microsoft Advertising (formerly Bing Ads) offers paid advertisements to appear on its search engine. Paid advertisements are triggered by search terms, just like organic results, and appear above them; enhancing brand visibility, awareness, website traffic and if done correctly, sales or leads. Pay Per Click (PPC) advertising on Bing is a cost-efficient way to attract existing and potential customers to your website. With growing market share, Microsoft’s Bing search engine and the Microsoft Advertising (formerly Bing Ads) platform should not be overlooked as an advertising platform. A Microsoft Bing ads agency can put together a campaign that targets the right keywords to increase your profits.

Bing is the second most popular search engine after Google, it powers Apple’s Siri and Amazon’s Alexa search, and most importantly, is the default search engine on all PCs running most versions of the the Microsoft Windows operating system. One out of three searches in the US is done through Bing and the market share has even grown more rapidly than Google’s in recent years. With Microsoft Advertising, you can create ads, structure them in ad groups and campaigns, select your total and daily budget, and measure your campaign performance. You can start advertising at any time, with no minimum budget, and most importantly, only pay if a user clicks on your ad!


Once a user enters a search query into the Bing search engine, if the search term used match one of your keywords, your ad will appear above or below organic search results on Bing. With the Bing Network, you can reach even broader markets, as your ad will be displayed to millions of potential customers on the Bing search engine result pages and on partner sites like The Wall Street Journal and InfoSpace. Whether your ad appears, depends on several elements, including your ad relevance to the search query and the competitiveness of your bid. Improve these aspects and gain the top ad position. Look for a Microsoft Advertising agency that specialises in PPC and Microsoft Bing ads advertising.


  • Cheaper click prices

    Due to there being less competition than on Google Ads, Microsoft Advertising offers cheaper click prices (CPC) which can lead to more affordable and cost-effective campaigns. This is a great way to invest in marketing for smaller businesses. Lower click prices can result in a lower risk of achieving a greater return on investment.
  • Lower compeition

    Lower competition means it is easier to compete and dominating a good position on the page becomes easier as well as more cost effective.
  • Good quality traffic

    Gain additional traffic and attract consumers that exclusively use Bing. Around 40% of Bing users have a high disposable income. What’s more, Bing offers a different demographic of mostly users in the professional stages of their life


Offering the following:

  • Real-time support through Bing community support forums and telephone customer services.
  • Import and replicate ads from other online advertising platforms with minimal effort and save time by not having to create completely new ads.
  • Microsoft Advertising Intelligence, an Excel tool designed to simplify keyword research; offering detailed metrics such as click through rate (CTR), bid estimates, clicks, impressions, position and cost per click of up to 200k keywords per list.
  • The service is available in app format for iOS and Android devices for easy access across 35 countries.
  • A variety of payment options are accepted.

How can Pepper PPC Agency can help?

While Microsoft Advertising can be a profitable advertising channel to utilise, it is important that set up and management are done by experts. It is important that PPC advertisers work with an expert Microsoft Ads agency (formerly Bing Ads agency). This is because as with all PPC advertising platforms, it is easy to burn through a lot of advertising money and not get a lot of returns if poor quality Microsoft Ads management is carried out. We can help with the following

  • PPC account set up
  • Keyword research and targeting
  • PPC account management
  • PPC account optimisation
  • High quality and engaging ad copy creation
  • Conversion tracking and implementation
  • Negative keyword mining
  • Bid optimisation
  • Bidding strategy development

Profit over traffic approach to Microsoft Advertising

Some of your common questions around Bing answered

  • Is Google better than Bing?

    * Google has around 92% of the search market share whereas Bing only has nearly 5% of the search market share ( This means that you're going to get a lot more traffic from Google Ads. However, we do tend to see cheaper click prices on Bing Ads and we can also arrange for new advertisers to get some free advertising spend for Bing Ads. We therefore recommend that advertisers explore Google Ads advertising and then look at opportunities within the Bing Ads network after their Google advertising is in a good place.
  • Is Bing owned by Google?

    No, Google does not own Bing. Google is owned by the Alphabet group and Bing is owned by Microsoft.