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Display advertising and Remarketing

Pepper PPC Agency uses a range of tools to efficiently target users with relevant display ads based on a range of factors including, interests, browsing history, and demographics. We can create highly targeted Remarketing campaigns that bring your potential customers back into the sales funnel.

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How it works

We’re proud of our display campaigns, and go the extra length to repeatedly test, optimise, and scrutinise the success of our display ads. Whether you’re targeting people in the smallest village in England (Fordwich), or the largest city in the US (NYC), we use a blend of our own in-house tools, leading software, and third-party data to target the right people for your adverts. Using a range of bid management tools chosen specifically to benefit the dynamics of a real-time campaign, we actively monitor and test a range of scenarios until we get the best possible results.

Why do Display advertising with Pepper PPC agency?

Display advertising allows you to connect with your customers at the start of the food chain. In fact, programmatic adverts can reach up to 98% of the internet. Over the past few years programmatic advertising has exploded, and pepper can ensure that your brand is at the forefront of your sector. Building awareness, reach and engagement for B2B, B2C, or hybrid brands, we can drive performance, increase conversions, and engage with entirely new audiences.

We can set up Remarketing campaigns on several platforms so that your brand stays on your customer's mind whatever platform they go on.

  • Google
  • Bing
  • Facebook
  • Instagram

Use an expert Remarketing agency to re-engage with customers

Put people who have engaged with your business back into the sales funnel with intelligent retargeting, display advertising remarketing and Google remarketing campaigns from Pepper PPC Agency. We have had very successful results with creating a remarketing strategy for our clients that re-engages customers and increases our client’s profits. We can create a retargeting strategy that is right for your business using a combination of remarketing best practices on Google remarketing, Facebook retargeting, Dynamic remarketing, Linkedin retargeting, Instagram retargeting, and Quora retargeting campaigns.

Profit over traffic approach to Display & Remarketing Campaigns

Before running a Display campaign, we take the time to get to know your business and who you should be looking to target. We then use match your ideal audience with all the targeting options available on each PPC platform. These include the below:

  • Contextual

    Contextual

  • Interest categories

    Interest categories

  • In-market audience

    In-market audience

  • Topics

    Topics

  • Location

    Location

  • Demographics

    Demographics

  • Remarketing

    Remarketing

  • Placement

    Placement

Our approach to Display & Remarketing advertising

Our approach to Display and Remarketing campaigns goes further than a basic implementation.

Intelligent tracking

All the Display campaigns that we create include tracking. This allows us to track which combination of ads helped to secure a sale. Our tracking insights get fed into our performance reports which then reveal to you what areas of your Display campaigns are performing well and what areas need work.

Reach your audience where they are

We’ll work with you to target parts of the internet where your audience like to go. Whether it requires, the Google Display Network, Gmail advertising, Google Discovery or video campaigns. We’ll put the right ad message to the right campaign type maximising your sales, reach, and brand awareness.

The right message for the right audience

Part of our profit over traffic approach to Display advertising means we don’t target one audience with one ad message. Our Display campaigns are segmented in a way that creates multiple personas. This means we can tailor the ad messaging that we’re showing to each audience. A tailored message increases engagement rate of your ads and should also result in more sales.

Landing page recommendations

Even the best PPC Display campaign will fail if the landing page that your customers are being sent to isn’t well optimised. After identifying your target audiences, our PPC specialists will look at the your landing pages to ensure that they are set up to give you the best chance of running a profitable Display advertising campaign.

Case Studies

  • 307% lead growth at a similar cost per lead

    A cosmetic surgery business with clinics in Manchester and Liverpool were disappointed with the lead numbers that their existing PPC agency were getting. They felt like they should be able to get more leads from their Google Ads PPC account and approached Pepper PPC Agency to see if we could help.

    The client offers various forms of cosmetic surgery including breast enlargement, rhinoplasty, tummy tucks, and otoplasty to name a few.

    View full case study

  • From £0 to £21k a month in 7 months for an online butcher

    A Yorkshire-based supplier of meat to some of the UK's leading chefs, restaurants, and gastropubs approached Pepper PPC Agency for help to launch their online website and to secure traffic that yields a profitable return. The client sells premium, restaurant-quality meat to businesses and wanted to move into the B2C market by setting up an online butcher website.

    This was more than a PPC project for Pepper, as the website needed to be in a good place before the PPC campaign could be profitable. To make this project a success, we needed to create a PPC strategy and account structure that was best suited to bringing in profitable returns. We also needed to advise on the website content and design to ensure it was conversion-focused and best set up to successfully convert traffic into sales.

    View full case study
View all case studies

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Common Display and Remarketing FAQs

  1. Can you show or hide an ad from a specific IP address?

    No, Google Ads does not enable you to target specific IP addresses. However, you can prevent individual IP addresses from seeing your ads.

  2. How to exclude users based on browser and OS?

    Targeting users based on their mobile device’s OS, model or network provider is possible for display and video campaigns. Currently, browser targeting is not available for computers.

  3. What is the difference between general and mature audience?

    General audiences means all users, and a mature audience is a subcategory of users that have reached the applicable legal age threshold.

  4. What is the difference between the final URL and the destination URL?

    Final URLs have replaced destination URLs. It is no longer possible to create an ad with a destination URL.

  5. What is the GDPR policy when targeting users outside of the EEA?

    If you have a data protection officer or an EU representative, provide their contact details in the “data protection contacts” section.

  6. Why are my clicks higher than impressions?

    One ad impression may receive more than one click from the user; however, Google limits the maximum click count recorded on your account for one impression to two.

  7. How much does PPC cost?

    PPC advertising costs vary greatly on your niche and the type of keywords that you choose to bid on. This is because some niches and keywords are more competitive than others. Small businesses can start utilising PPC marketing for as little as a few pounds a day, and larger businesses can spend thousands of pounds a day. A good starting point is to put together a budget that you’re comfortable with, and then scale up if your campaign is profitable.

  8. How many types of PPC are there?

    There are several types of PPC ads. Here are seven of them:

    1.Search ads – Text ads that mainly appear on search engines when the user searches for a keyword that the advertiser wants to target.

    2.Display ads – image or text ads that appear in a banner ad like format while the user is browsing various websites.

    3.Remarketing Ads - image or text ads that are shown to users who have previously interacted with your website or business in some way.

    4.Video Ads – Video ads are increasingly becoming more popular. YouTube is a popular platform to run video ads on.

    5.Shopping Ads – Shopping ads have a picture of the product being advertised, the price and title of the product. They often appear on search engines.

    6.Social ads – social media platforms have their own forms of paid advertising. The most common ones are Facebook, Instagram, LinkedIn, Twitter, Quora, Snapchat and Reddit.

    7.Gmail Sponsored Ads – These are ads that appear on Gmail. When the ad is clicked, it expands to give more information, and this is when the advertiser is charged. If the user clicks on the ad again, they are directed to the advertiser’s landing page.

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