Google CSS Management

At Pepper PPC Agency, we strive to offer the most cost-efficient services to our customers. Working alongside a Google CSS (Comparison Shopping Services) partner we can offer PPC accounts using Google Shopping up to 20% cheaper click prices.

Google CSS Management

HOW DOES GOOGLE CSS WORK?

Using a Google CSS partner (Comparison Shopping Services) changes nothing in terms of how the advertiser manages Google Ads and Google Merchant Centre. All we require from the advertiser’s side is an email giving Pepper PPC Agency permission to start using our Google CSS partner on their product feed and we manage the rest. The cheaper click prices get applied automatically, and other than sending out one email, there is nothing that needs to be done on the advertiser’s side.

SMOOTH MIGRATION

We make switching to a Google CSS partner easy. We manage the whole process of switching to a Comparison Shopping Services partner, and it only takes a few days to complete. Once transitioned, the advertiser will see no differences in how they manage their account but should see around 20% cheaper click prices. Use a Google CSS partner to your advantage and pay less for clicks. Get in touch to learn more!

CSS AGENCY

Looking for a CSS agency to help improve your Google Ads Shopping campaign performance? Pepper PPC Agency can work with a specialist CSS agency to offer high quality Comparison Shopping Services that will help you to be more competitive on Google Shopping advertising auctions.

IMPROVE GOOGLE SHOPPING PPC PERFORMANCE

Aside form helping offering Google CSS services, we can also help to improve your Google Shopping campaign performance in other ways. We can help to optimise your Google Shopping campaign within Google Ads to increase your return on Investment and also improve the quality of your feed. As PPC agency with expertise of Microsoft Advertising, we can also help you to set up a Bing Shopping campaign that let's you advertise on the Bing search engine. Take a look at our [Shopping PPC](https://pepper.agency/our-services/shopping/) page to learn more.

HOW DID COMPARISON SHOPPING SERVICES COME ABOUT?

In 2017 the EU Commission fined Google with €2.4bn claiming that Google was using anti-competitive practices. The EU Commission also threatened to fine Google more money if they didn’t do anything to address the EU’s anti-competitive practices concern. As a response to the Eu Commission, Google split off Google Shopping into a separate business allowing other businesses to submit a feed on the advertiser’s behalf. To show the EU Commission that they were taking steps to encourage the uptake of Google CSS services, advertisers that use a Comparison Shopping Service benefit from 20% cheaper click prices.

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