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Google CSS management

At Pepper PPC Agency, we strive to offer the most cost-efficient services to our customers. Working alongside a Google CSS (Comparison Shopping Services) partner we can offer PPC accounts using Google Shopping up to 20% cheaper click prices.

Want to get setup with a CSS feed?
Get In Touch For A CSS Feed

How does Google CSS work?

Using a Google CSS partner (Comparison Shopping Services) changes nothing in terms of how the advertiser manages Google Ads and Google Merchant Centre. All we require from the advertiser’s side is an email giving Pepper PPC Agency permission to start using our Google CSS partner on their product feed and we manage the rest. The cheaper click prices get applied automatically, and other than sending out one email, there is nothing that needs to be done on the advertiser’s side.

Improve Google Shopping PPC performance

Aside from helping offering Google CSS services, we can also help to improve your Google Shopping campaign performance in other ways. We can help to optimise your Google Shopping campaign within Google Ads to increase your return on Investment and improve the quality of your feed. As PPC agency with expertise of Microsoft Advertising, we can also help you to set up a Bing Shopping campaign that lets you advertise on the Bing search engine.

  • Cheaper CPCs
  • High Impression Share
  • Better Positions
  • More Traffic

CSS agency

Looking for a CSS agency to help improve your Google Ads Shopping campaign performance? Pepper PPC Agency can work with a specialist CSS agency to offer high-quality Comparison Shopping Services that will help you to be more competitive on Google Shopping advertising auctions.

A deeper look into CSS feeds

Having worked with some of the world’s biggest brands, we’re not just PPC agency geeks adhering to best practices. We marry your business insights with our knowledge of paid search and PPC advertising to tailor a PPC marketing strategy that is best placed for growing revenue; whether on a mixture of Google Ads, Microsoft Advertising, Amazon Advertising, Quora Ads, Reddit Ads, or even on LinkedIn.

  • CSS Feed Setup

    CSS Feed Setup

  • Google Merchant Centre Setup

    Google Merchant Centre Setup

  • Product Feed Creation

    Product Feed Creation

  • Google Shopping Campaign

    Google Shopping Campaign

  • Bing Shopping Campaign

    Bing Shopping Campaign

  • Smart Shopping Campaigns

    Smart Shopping Campaigns

  • International Shopping Campaigns

    International Shopping Campaigns

  • Shopping Bid & Budget Management

    Shopping Bid & Budget Management

Why you should obtain your CSS feed from Pepper PPC agency

It may sound like a strenuous process, but we can make it straightforward and easy for you to switch to a CSS feed. Rather than complicated strategies and confusing plans, using Pepper PPC Agency to switch to a CSS feed can be broken down into four easy steps.

Contact & permission

First things first. Once you make contact, we will ask you if you give us permission to start the CSS transition process.

CSS transition

Once we have permission to do so, we will take care of all the CSS transition process. To do this, we will request access to your Google Merchant Centre account via our own MCC Google Merchant Centre account.

Go live!

You're good to go! You should start benefiting from 20% lower click prices.

CPC monitoring

While the transition is complete, we're happy to monitor your traffic levels to report on how much you're benefitting from your CSS feed if you're happy for us to do so. Getting 20% cheaper click prices can sometimes be difficult to calculate. This is because rather than seeing a reduction in click prices, most advertisers will likely see an increase in their impression share which could mean more traffic.

Case Studies

  • 307% lead growth at a similar cost per lead

    A cosmetic surgery business with clinics in Manchester and Liverpool were disappointed with the lead numbers that their existing PPC agency were getting. They felt like they should be able to get more leads from their Google Ads PPC account and approached Pepper PPC Agency to see if we could help.

    The client offers various forms of cosmetic surgery including breast enlargement, rhinoplasty, tummy tucks, and otoplasty to name a few.

    View full case study

  • From £0 to £21k a month in 7 months for an online butcher

    A Yorkshire-based supplier of meat to some of the UK's leading chefs, restaurants, and gastropubs approached Pepper PPC Agency for help to launch their online website and to secure traffic that yields a profitable return. The client sells premium, restaurant-quality meat to businesses and wanted to move into the B2C market by setting up an online butcher website.

    This was more than a PPC project for Pepper, as the website needed to be in a good place before the PPC campaign could be profitable. To make this project a success, we needed to create a PPC strategy and account structure that was best suited to bringing in profitable returns. We also needed to advise on the website content and design to ensure it was conversion-focused and best set up to successfully convert traffic into sales.

    View full case study
View all case studies

Recent Posts

Common Google CSS Management FAQs

  1. Do PPC ads work?

    Yes. If done correctly, and by a PPC expert, then PPC can work and be highly profitable. This is because you only pay when your PPC ad is clicked, which means your ad is already partly qualified. However, if managed poorly, PPC can also result in wasting a huge amount of money with little to no returns.

  2. What is the best pay per click site?

    Ten well known PPC advertising platforms are Google Ads, Facebook Ads, Microsoft Advertising, LinkedIn Ads, Twitter Ads, Quora Ads, Reddit Ads, Snapchat Ads, Adroll and Bidvertiser

  3. How can PPC help your business?

    PPC advertising can help your business in several ways. Here are 3:

    1.Increase sales or leads - PPC can help to inject traffic to your website. If you’re running a high quality, well-targeted PPC campaign and have a website that resonates with your target market; then this should increase sales and leads.

    2.Improve brand awareness – When your ad listing appears on Google’s search results or the Google Display Network, then people see your brand name. This is improving the awareness of your brand name and possibly improving your brand image.

    3.PPC gives you data to improve your business – For example, you would get data on which products or services perform well and which ones don’t. You can then use this information to improve your website pages or your product offering. Another example is learning which ad copy messaging resonates the best with your target market and then working this messaging into your website.

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