Businesses advertising on Google Ads often start with either a Paid Search or Shopping campaign. For most businesses, this is the right place to start. Display advertising on the Google Display Network (GDN) is one way to expand your advertising capabilities, further growing your leads or sales. Display advertising on the GDN also offers some […]
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If you’re looking to advertise with Google Ads, Google makes it very easy to create an account, get a campaign set up and start giving Google your money advertising your business. While it is easy to get setup on Google Ads, creating a high-quality campaign that is likely to offer a positive return on investment […]
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Are you wanting to find out what is PPC management? Then you’ve come to the right place! PPC management is where either one marketer or a team of marketers oversees the advertising of a PPC (Pay Per Click) account. There are generally seven areas that a PPC management agency will cover when overseeing a PPC […]
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What types of PPC ads are there?PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the types of PPC ads that are available to you, as well as when you should be using them. Once you have […]
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What is a PPC budget? PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser using Google PPC advertising, you pay for a prominent position […]
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If you sell clothing online, you are most likely aware of the fact that sales for each type of product vary a lot based on the time of the year and season. For clothing businesses using PPC advertising to sell their clothes, this presents a problem. It is not enough to just look at the last fourteen […]
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What are the main areas of optimisation in PPC? If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: Account restructuring – campaigns and ad groups Keyword and negative keyword research Ad copy optimisation […]
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To run successful PPC search advertising campaigns, it is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. What is an Ad Extension? New advertisers looking for information on what is an ad extension should know that it is […]
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PPC for holiday companies is very different to doing PPC in a different niche. As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives. PPC best practices for the travel sector 1. Demographic and seasonal targeting Travel PPC accounts […]
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What is PPC remarketing? Remarketing is also known as retargeting, which means a practice of showing ads to users that have previously interacted with your ads or visited your website. Remarketing is done by injecting a snippet of code, which enables a business to store data on user behaviour and search history, commonly known as “cookies”. […]
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PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these free PPC tools have paid options, but I’ve only included details […]
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With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem […]
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