Running Google PPC has a few considerations. The obvious cost is the cost of advertising on Google. You can spend anywhere from a few pounds a day to thousands of pounds a day depending on how much you’re comfortable spending.
If you’re worried about producing a good return and want to ask a PPC agency to manage your Google PPC advertising, then there will be PPC agency’s management costs to consider. This can be between anywhere from £50 to £1000 or more, depending on the experience level of your PPC agency.
Lastly, there may be development costs to add in the conversion tracking code into your website. Also, further website development work may be required to improve the conversion rate of your website and also to improve your Quality Scores which will bring down click prices.