An online company that connects the families of children with speech and language challenges with knowledgeable and experienced speech therapy professionals. In addition to speech therapy, Speech Buddies offer tools, books, and games to help children achieve their full speech potential. The company was obtaining sales via Google Ads but the advertising spend was eating into profits to the point where PPC wasn’t profitable for them. Pepper delivered outstanding results. After auditing the account and implementing basic account improvements, the website saw a 360% increase in conversion rate with a big reduction in cost.
The client's PPC campaigns needed reviewing and optimising, so Pepper was brought in to complete an account audit. After reviewing current search and shopping campaign performance, our team identified points of improvement and implemented the required changes.
In just one month, Pepper's pay-per-click campaign optimisations resulted in a 44% cost reduction, a 71% cost-per-conversion reduction, a 93% increase in conversions, and a 360% increase in conversion rate.
Pepper Agency was wonderful to work with from beginning to end. As a small company, every dollar is important to us. Pepper helped us decrease our ad spend while increasing our sales. They identified how to improve the effectiveness of our campaigns and also helped us set up better tracking tools. Communications with Rashed were wonderful and deliverables were clear, concise, and timely. We would absolutely recommend Pepper Agency to others.
- Kimberley McCollister, Company CEO