With paid advertising being the fastest growing advertising tool for retailers, and the festive season just around the corner, we have assembled the top tips and tricks for retailers looking to optimise their Google shopping ad campaigns. An optimised Google shopping ads campaign will likely reward you with a higher conversion and goal completion rate this holiday […]
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Digital transformation has continuously showcased and proven that specific mechanical tasks are more efficient and effectively done by automation or machines rather than humans. The search advertising industry is an excellent example of the so-called 4th industrial revolution that our society is currently undergoing. Numerous tasks would improve time efficiency and accuracy if done automatically. This is […]
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PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these free PPC tools have paid options, but I’ve only included details […]
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With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem […]
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In many eCommerce Google Ads accounts, Google Shopping is the most profitable part of the account. Many marketers will put in a lot of time and effort optimising what they can see within Google Ads but will often neglect an important aspect of a Shopping campaign — the feed! A well optimised feed will help […]
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Have you ever counted how many times per day you reach for your phone or go on your computer to look up some information? Whether you’re looking for a restaurant menu, store opening hours, recipes, a tutorial on how to tie a tie, or news updates — chances are you, alongside the rest of the […]
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Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again: “We either had a sale or we didn’t, so which one is reporting the correct figures?” The short answer Is that Google Ads works off the last (Google Ads) click attribution, and Google Analytics […]
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