Advertisers running paid advertising on multiple platforms often cross the problem of how to report on each advertising platform’s performance. This can cause issues because advertising platforms will have different metrics and slightly different ways of reporting conversions. One solution is to sync up all advertising platforms to Google Analytics using UTM tracking. This means […]
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As PPC experts, we tend to stick to using the data and reporting capabilities provided by Google Ads, Facebook or whatever PPC advertising platform that we’re advertising on. Google Ads has a lot of data within it to help advertisers create a PPC strategy and generally improve their PPC marketing performance. As a PPC marketing […]
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It is rarely the case that a customer will search for something on Google, click a PPC ad and then make a purchase after the first visit. There is often a research journey where the customer is influenced or led into making a purchase on your site. This blog will talk about what an attribution model […]
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With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem […]
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Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again: “We either had a sale or we didn’t, so which one is reporting the correct figures?” The short answer Is that Google Ads works off the last (Google Ads) click attribution, and Google Analytics […]
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