If you’re a business wanting to attract local customers, then we have our own approach to running local PPC campaigns for companies in London.
In addition to getting to know your business, we structure our local PPC campaigns in a way that allows us to target as much relevant traffic as possible. With local PPC campaigns, we don’t consider it enough to choose keywords that appear to be relevant and target the whole of the United Kingdom with those keywords.
We use a combination of ‘location in keyword’ campaigns and ‘location targeted’ campaigns. Using this approach means we can capture as much relevant traffic and use your budget as efficiently as possible.