Pepper was approached by UK based country clothing seller. The online business had been using another PPC agency, investing thousands of pounds into unsuccessful search advertising campaigns, which lead to them putting search ads on pause and only running shopping ads. After carrying out thorough audits and research, using our wealth of in-house tools, Pepper put in place a restructured campaign strategy. In a matter of weeks, the clothing business saw significant change in its conversion rates (CVR) and its return on investment (ROI). Pepper’s search campaigns generated a 357% increase in average monthly ROI in just two months.
The Pepper team tackled the project by first evaluating previous advertising practices. An audit revealed several issues that were disenabling the client’s ads from reaching target customers.
Here are just some of the results that we achieved