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Category: Search

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What is Google Search Partners, and should I switch it on? Your questions answered!

/ July 29, 2019 / Comments

When you’re creating a new campaign, the Google Ads interface will ask if you want to switch on Search Partners, but have you ever wondered what this option does? Search Partners allows advertisers to extend the reach of their ads to show (in a search results like fashion) on sites other than in Google’s search engine.

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Is it time to abandon Average position?

/ February 26, 2019 / Comments

Last year Google released some new impression share metrics to help advertisers monitor and identify where their ads appear on search engine results pages (SERPs). Two of these metrics are “Search top impression share” and “Search absolute top impression share”. They help to address some of the limitations of only looking at average position to determine an advertisers’ ad position...

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