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Category: Ppc

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46 Free PPC Tools for PPC Experts

/ September 09, 2019 / Comments

PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these tools have paid options, but I’ve only included details of the free versions. We don’t use all of the tools listed, as we have our own in-house built tools. But for everyone else, the below may be useful.

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23 PPC formulas everyone should know

/ September 02, 2019 / Comments

One of the first things that people learn when starting out in PPC are some basic formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic formulas. This is because to do data analysis, it is necessary to manipulate the data in ways that reveal where the opportunities and pitfalls are.

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Comparing Google Ads, Facebook, Instagram, Google Analytics, Linkedin, Reddit & Quora Attribution

/ August 19, 2019 / Comments

With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem is that if you add up conversions from more than one advertising platform with what you’re seeing in Google Analytics, the numbers almost never match up.

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Should I bid on Brand? An Objective look

/ August 12, 2019 / Comments

Let's want to talk about the specific instances when you could consider bidding on brand and how to go about deciding whether to do so. Whether you choose to bid on brand or not, it’s important to make sure that you’re funnelling traffic into the correct campaigns.

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How to share account access on Microsoft Advertising (formerly Bing Ads)?

/ July 22, 2019 / Comments

We have already guided through the procedure for Google Ads account access sharing, so now it is time for another highly used PPC platform - Microsoft Advertising (formerly known as Bing Ads).

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What is PPC? The ultimate guide

/ July 08, 2019 / Comments

This guide will serve as your ultimate handbook for all things PPC. Structured in three chapters, this digital manual encompasses the basics of PPC, helps you get started with your own online ad campaigns, and teaches you how PPC can be used for achieving your business goals.

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Are you a victim of click fraud?

/ April 02, 2019 / Comments

Are you suffering from poor conversion rates and can’t seem to figure out why? Well there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or bot clicking has no interest in what you’re offering and has no intention of making a purchase...

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Why are my sales different in Google Ads and Google Analytics?

/ December 04, 2018 / Comments

Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again:

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