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What types of PPC ads are there? 8 types of PPC ads

Rashed Khan / Ppc / June 01, 2020

PPC marketing can be highly profitable when a proper strategy is created, and the right PPC features are used. It is essential to be aware of all the campaign types of PPC ads that are available to you as well as when you should be using them. Once you have this knowledge, you can start to create a PPC management strategy that uses the right campaigns types to achieve your marketing goals.

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Free advertising opportunities for small businesses during COVID-19

Annija Erdmane / Ppc / May 25, 2020

In March, Sundar Pichai, the CEO of Alphabet and Google’s parent company announced that the corporation has set up a fund to support small businesses, governments, and health organisations during the challenging times of a global pandemic.

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How to set up free (organic) Google Shopping listings – everything you need to know

Pepper.agency / Ppc / May 04, 2020

Advertisers who have been working within digital marketing for a few years now may remember when Google PLAs (Product Listing Ads) were free. Froogle was created in December 2002. It was rebranded to Google Shopping Search in April 2007, and in May 2012 it changed again to Google Shopping. Before this, businesses could upload their product line up and have it appear free of charge. In 2012, Google started charging businesses to show their products on Google Shopping with a pay per click model.

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Should I choose a PPC agency, freelancer or do it myself?

Rashed Khan / Ppc / April 20, 2020

If you’re looking to promote your business with PPC advertising, you will eventually have a crucial question answer. Should you run PPC advertising yourself or should you pay someone else to do it?

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7 tips to ace a PPC marketing interview

Rashed Khan / Ppc / April 14, 2020

I have been working in digital marketing for nine years and have been doing PPC marketing for almost seven years. During this time, I’ve interviewed several people for junior and entry-level PPC marketing jobs. I’ve interviewed graduates who did not have what it takes to do PPC marketing, and I’ve interviewed people who would be ideal for the role. I’ve also interviewed people who I felt may have been good for the role but who just did not come across very well. I had to turn these people down even though I did think that these people would have gotten the job had they prepared a little more.

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How to get the most out of the updated Attribution report

Rashed Khan / Ppc / April 03, 2020

Google Ads has a section that can help with measuring the click journey before a conversion occurred in your PPC account. This report has previously been called Search Attribution, but Google has revamped it and changed the name to Attribution. To get to the Attribution page within Google Ads click on ‘Tools & Settings’ on the top right of the page and then on ‘Attribution’ which can be found under the ‘Measurement’ heading.

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How to manage your PPC budget

Annija Erdmane / Ppc / March 23, 2020

PPC budget is the advertising funding that you, as an advertiser, must participate in the search engine paid search auctions. The budget is spent by paying a cost per click every time a user clicks on your advertisement. As an advertiser in PPC advertising, you pay for a prominent position in the search engines, which means increase visibility and potentially increase traffic to your site and conversions.

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Covid-19 – what PPC advertisers should expect

Rashed Khan / Ppc / March 16, 2020

As Covid-19 (Coronavirus) is increasingly spreading more rapidly in the UK, the uncertainty has caused a lot of hysteria and general panic in the last few days. While the government decides on the best way forward for the country, many businesses are having to consider what their strategy should be amidst the panic.

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Online clothing sellers – your PPC strategy by season

Rashed Khan / Ppc / March 09, 2020

If you sell clothing online, you are most likely aware of the fact that sales for each type of product vary a lot based on the time of the year and season. For clothing businesses using PPC advertising to sell their clothes, this presents a problem. It is not enough to just look at the last fourteen or last thirty days of data to decide on how much to bid on a keyword and whether to keep it running. This is because the performance of the keyword may change based on the season. So just because a particular keyword did well last month, does not necessarily mean that it will do well this month.

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PPC Optimised Landing Pages

Annija Erdmane / Ppc / February 24, 2020

PPC is often focused on the ad copy, budget, and keywords, however, all of that is very focused on getting the ad displayed, seen and clicked on by a potential website visitor and customer. However, there is a second part to getting the user to convert, which is where PPC landing page optimisation comes in play.

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Your Common PPC Questions Answered

Annija Erdmane / Ppc / February 10, 2020

If your business is running PPC ads and you do not see the results you wish for, there are multiple ways we can help optimise your campaigns and increase the return on investment: • Account restructuring – campaigns and ad groups • Keyword and negative keyword research • Ad copy optimisation • Audience targeting • Bid adjustment and budget management To read more about the importance of PPC and the role of a PPC account manager, visit our ultimate guide to PPC advertising.

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Advertising on Pinterest

Annija Erdmane / Ppc / February 03, 2020

Pinterest is a content discovery platform with more than 300 million active monthly users, of which two million save Shopping Pins on their Pinterest boards every day. More than 200 billion pins have been added to Pinterest, and 98% of users say they have tried new ideas and discovered things on the platform.

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Comparison Shopping Services (CSS) – your questions answered

Rashed Khan / Ppc / January 28, 2020

Google’s Shopping campaign type can often be the most profitable aspect of an ecommerce advertiser’s PPC advertising. The fact that the customer can see an image of the product alongside the price means that a click is already more qualified than a click on, for example, a text ad. With Google Shopping ads becoming ever more popular, advertisers need to constantly look for a way to be more competitive so that they can beat the competition and therefore increase sales. CSS is an option to help advertisers compete better on Shopping auctions. We’ve compiled a list of the most common questions that we get asked on CSS below.

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Comparison Shopping Services (CSS) – Your Questions Answered

Rashed Khan / Ppc / January 21, 2020

With Google Shopping ads becoming ever more popular, advertisers need to constantly look for a way to be more competitive so that they can beat the competition and therefore increase sales. CSS is an option to help advertisers compete better on Shopping auctions. We’ve compiled a list of the most common questions that we get asked on CSS below.

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What to look for when choosing a PPC agency

Rashed Khan / Ppc / January 16, 2020

When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good for you. This is because it is in Google’s interest for you to keep spending and increasing that spend.

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Dynamic keyword insertion dos and don’ts

Annija Erdmane / Ppc / January 06, 2020

Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how a dynamic keyword insertion works and how you can use this feature properly.

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What is Quality Score, and why is it important?

Annija Erdmane / Ppc / December 23, 2019

Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements.

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PPC Giveaway Winner Announcement

Annija Erdmane / Ppc / December 02, 2019

Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and non-profit organisations could apply for a chance to win six months of free PPC account management services — including help applying for the Google Ad Grants scheme.

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Pepper PPC is Giving Away Free PPC Services to a Yorkshire Charity

Annija Erdmane / Ppc / November 04, 2019

We are delighted to announce that we are giving away six months of free PPC account management to a local charity through a giveaway. Google Ad Grants is an advertising solution, which effectively gives free advertising on Google. It grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, raise more money, and recruit more volunteers. Excited about Google giving back and wanting to raise awareness of this opportunity amongst non-profits, Pepper PPC has decided to give back to its local community in Yorkshire by offering one local charity free PPC account management services for six months. If you’re a charity or non-profit organisation based in Yorkshire that is already a Google Ad Grantee or is looking for help applying for the grant and running Google Ads campaigns, you are encouraged to enter.

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Five PPC Tips For The Travel Industry

Annija Erdmane / Ppc / October 30, 2019

As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives.

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Paid Social Platform Overview

Annija Erdmane / Ppc / October 14, 2019

As social media has a lot of information and insights about user demographics, behaviour, and interests, it boasts perfect advertising platforms both for B2B and B2C businesses. Last month, we introduced you to the pros and cons of using social media for PPC, and the differences it has with paid search advertising. Let’s have a close look at each of the most popular social media channels and how the platforms can benefit your business growth.

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Automation and Machine Learning in PPC

Annija Erdmane / Ppc / October 03, 2019

Numerous tasks would improve time efficiency and accuracy if done automatically. This is where machine learning comes into play as well, crunching big data and exploring user patterns, while PPC marketers are gaining time for strategy and solution-finding. In the past few years, Google has rolled out several “smart” automated features, which further confirms the growing influence of machine learning in pay per click advertising.

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46 Free PPC Tools for PPC Experts

Rashed Khan / Ppc / September 09, 2019

PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these tools have paid options, but I’ve only included details of the free versions. We don’t use all of the tools listed, as we have our own in-house built tools. But for everyone else, the below may be useful.

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25 PPC Formulas Everyone Should Know

Rashed Khan / Ppc / September 02, 2019

One of the first things that people learn when starting out in PPC are some basic formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic formulas. This is because to do data analysis, it is necessary to manipulate the data in ways that reveal where the opportunities and pitfalls are.

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Comparing Google Ads, Facebook, Instagram, Google Analytics, Linkedin, Reddit & Quora Attribution

Rashed Khan / Ppc / August 19, 2019

With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem is that if you add up conversions from more than one advertising platform with what you’re seeing in Google Analytics, the numbers almost never match up.

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Should I Bid on Brand? An Objective Look

Rashed Khan / Ppc / August 12, 2019

Let's want to talk about the specific instances when you could consider bidding on brand and how to go about deciding whether to do so. Whether you choose to bid on brand or not, it’s important to make sure that you’re funnelling traffic into the correct campaigns.

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How to Share Account Access on Microsoft Advertising (Formerly Bing Ads)?

Annija Erdmane / Ppc / July 22, 2019

We have already guided through the procedure for Google Ads account access sharing, so now it is time for another highly used PPC platform - Microsoft Advertising (formerly known as Bing Ads).

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What is PPC? The Ultimate Guide

Annija Erdmane / Ppc / July 08, 2019

This guide will serve as your ultimate handbook for all things PPC. Structured in three chapters, this digital manual encompasses the basics of PPC, helps you get started with your own online ad campaigns, and teaches you how PPC can be used for achieving your business goals.

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Are You a Victim of Click Fraud?

Rashed Khan / Ppc / April 02, 2019

Are you suffering from poor conversion rates and can’t seem to figure out why? Well there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or bot clicking has no interest in what you’re offering and has no intention of making a purchase...

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Is It Time to Abandon Average Position?

Rashed Khan / Ppc / February 26, 2019

Last year Google released some new impression share metrics to help advertisers monitor and identify where their ads appear on search engine results pages (SERPs). Two of these metrics are “Search top impression share” and “Search absolute top impression share”. They help to address some of the limitations of only looking at average position to determine an advertisers’ ad position...

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Why Are My Sales Different in Google Ads and Google Analytics?

Rashed Khan / Ppc / December 04, 2018

Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again: