Ppc | Pepper PPC

What to look for when choosing a PPC agency

Rashed Khan / January 16, 2020 / Comments

When done right, PPC advertising can prove to be very profitable. When done poorly, PPC becomes a money pit with no benefits to the business. If you turn to Google support for advice, then what they’re going to tell you is something that will definitely be good for them but may not necessarily be good for you. This is because it is in Google’s interest for you to keep spending and increasing that spend.

Dynamic keyword insertion dos and don’ts

Annija Erdmane / January 06, 2020 / Comments

Dynamic keyword insertion (DKI) is an advanced Google Ads and Microsoft Advertising feature that updates an ad with one of the predefined keywords, which matches the user’s search intent the most. At Pepper, we use a granular structure, which, among other things, brings with it the benefits that DKI provides. However, it is useful to know how a dynamic keyword insertion works and how you can use this feature properly.

What is Quality Score, and why is it important?

Annija Erdmane / December 23, 2019 / Comments

Quality Score is a PPC related metric used in Google Ads to determine the performance of your advertisements.

PPC Giveaway Winner Announcement

Annija Erdmane / December 02, 2019 / Comments

Throughout the month of November, Pepper PPC hosted a competition, where Yorkshire-based charities and non-profit organisations could apply for a chance to win six months of free PPC account management services — including help applying for the Google Ad Grants scheme.

Pepper PPC is Giving Away Free PPC Services to a Yorkshire Charity

Annija Erdmane / November 04, 2019 / Comments

We are delighted to announce that we are giving away six months of free PPC account management to a local charity through a giveaway. Google Ad Grants is an advertising solution, which grants $10,000 Google Ads monthly advertising budget to non-profit organisations. The grant enables charities to reach a bigger audience, spread the word on their activities, raise more money, and recruit more volunteers. Excited about Google giving back and wanting to raise awareness of this opportunity amongst non-profits, Pepper PPC has decided to give back to its local community in Yorkshire by offering one local charity free PPC account management services for six months. If you’re a charity or non-profit organisation based in Yorkshire that is already a Google Ad Grantee or is looking for help applying for the grant and running Google Ads campaigns, you are encouraged to enter.

Five PPC Tips For The Travel Industry

Annija Erdmane / October 30, 2019 / Comments

As the travel industry is ever-changing and highly competitive, we have put together five PPC recommendations, that will help travel companies reach their PPC campaign objectives.

Paid Social Platform Overview

Annija Erdmane / October 14, 2019 / Comments

As social media has a lot of information and insights about user demographics, behaviour, and interests, it boasts perfect advertising platforms both for B2B and B2C businesses. Last month, we introduced you to the pros and cons of using social media for PPC, and the differences it has with paid search advertising. Let’s have a close look at each of the most popular social media channels and how the platforms can benefit your business growth.

Automation and Machine Learning in PPC

Annija Erdmane / October 03, 2019 / Comments

Numerous tasks would improve time efficiency and accuracy if done automatically. This is where machine learning comes into play as well, crunching big data and exploring user patterns, while PPC marketers are gaining time for strategy and solution-finding. In the past few years, Google has rolled out several “smart” automated features, which further confirms the growing influence of machine learning in pay per click advertising.

46 Free PPC Tools for PPC Experts

Rashed Khan / September 09, 2019 / Comments

PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these tools have paid options, but I’ve only included details of the free versions. We don’t use all of the tools listed, as we have our own in-house built tools. But for everyone else, the below may be useful.

23 PPC Formulas Everyone Should Know

Rashed Khan / September 02, 2019 / Comments

One of the first things that people learn when starting out in PPC are some basic formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic formulas. This is because to do data analysis, it is necessary to manipulate the data in ways that reveal where the opportunities and pitfalls are.

Comparing Google Ads, Facebook, Instagram, Google Analytics, Linkedin, Reddit & Quora Attribution

Rashed Khan / August 19, 2019 / Comments

With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem is that if you add up conversions from more than one advertising platform with what you’re seeing in Google Analytics, the numbers almost never match up.

Should I Bid on Brand? An Objective Look

Rashed Khan / August 12, 2019 / Comments

Let's want to talk about the specific instances when you could consider bidding on brand and how to go about deciding whether to do so. Whether you choose to bid on brand or not, it’s important to make sure that you’re funnelling traffic into the correct campaigns.

How to Share Account Access on Microsoft Advertising (Formerly Bing Ads)?

Annija Erdmane / July 22, 2019 / Comments

We have already guided through the procedure for Google Ads account access sharing, so now it is time for another highly used PPC platform - Microsoft Advertising (formerly known as Bing Ads).

What is PPC? The Ultimate Guide

Annija Erdmane / July 08, 2019 / Comments

This guide will serve as your ultimate handbook for all things PPC. Structured in three chapters, this digital manual encompasses the basics of PPC, helps you get started with your own online ad campaigns, and teaches you how PPC can be used for achieving your business goals.

Are You a Victim of Click Fraud?

Rashed Khan / April 02, 2019 / Comments

Are you suffering from poor conversion rates and can’t seem to figure out why? Well there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or bot clicking has no interest in what you’re offering and has no intention of making a purchase...

Is It Time to Abandon Average Position?

Rashed Khan / February 26, 2019 / Comments

Last year Google released some new impression share metrics to help advertisers monitor and identify where their ads appear on search engine results pages (SERPs). Two of these metrics are “Search top impression share” and “Search absolute top impression share”. They help to address some of the limitations of only looking at average position to determine an advertisers’ ad position...

Why Are My Sales Different in Google Ads and Google Analytics?

Rashed Khan / December 04, 2018 / Comments

Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again: