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Category: Keywords

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How to use the search terms report?

/ August 27, 2019 / Comments

Commonly mistaken for a keyword, a search query is what a user enters in a search engine to find relevant results. It is a word, or a string of words, that can contain an already identified keyword, a misspelling of it, or additional words. A keyword is a singular word or a word combination that PPC specialists target in paid ads and bid on.

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Upcoming Google update for phrase match & broad match modifier keyword matchtypes

/ August 14, 2019 / Comments

On 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers to help advertisers reach more consumers.

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What are keyword matchtypes and why are they important?

/ March 04, 2019 / Comments

A pivotal part of maximising the performance of a PPC campaign is choosing the right keywords and keyword matchtypes. Once that you have set up a campaign, strategically categorised ad groups within it, and grouped your keywords in each ad group, you can apply matchtypes to your keywords.....

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