Annija Erdmane / August 27, 2019 / Comments
Commonly mistaken for a keyword, a search query is what a user enters in a search engine to find relevant results. It is a word, or a string of words, that can contain an already identified keyword, a misspelling of it, or additional words. A keyword is a singular word or a word combination that PPC specialists target in paid ads and bid on.
Read MoreAnnija Erdmane / August 14, 2019 / Comments
On 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers to help advertisers reach more consumers.
Read MoreAnnija Erdmane / March 04, 2019 / Comments
A pivotal part of maximising the performance of a PPC campaign is choosing the right keywords and keyword matchtypes. Once that you have set up a campaign, strategically categorised ad groups within it, and grouped your keywords in each ad group, you can apply matchtypes to your keywords.....
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