Author post

How to Use the Search Terms Report?

Annija Erdmane / Keywords / August 27, 2019

Commonly mistaken for a keyword, a search query is what a user enters in a search engine to find relevant results. It is a word, or a string of words, that can contain an already identified keyword, a misspelling of it, or additional words. A keyword is a singular word or a word combination that PPC specialists target in paid ads and bid on.

Author post

What is Phrase match? Google Ads Phrase match & Broad Match Modifier Keywords Updated

Annija Erdmane / Keywords / August 14, 2019

On 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers to help advertisers reach more consumers.

Author post

What Are Keyword Matchtypes and Why Are They Important?

Annija Erdmane / Keywords / March 04, 2019

A pivotal part of maximising the performance of a PPC campaign is choosing the right keywords and keyword matchtypes. Once that you have set up a campaign, strategically categorised ad groups within it, and grouped your keywords in each ad group, you can apply matchtypes to your keywords.....