October 24, 2019
Remarketing is also known as retargeting, which means a practice of showing ads to users that have previously interacted with your ads or visited your website.
Remarketing is done by injecting a snippet of code, which enables a business to store data on user behaviour and search history, commonly known as “cookies”.
The data can then be used for a more targeted advertising approach. This audience group is believed to be the likeliest to interact with your ad again by clicking on it and converting.
This article comprises seven best practices for achieving a successful, goal-driven remarketing campaign.