Google Ads

Author post

Google Analytics Attribution Models Explained – a Look at Your Options

Rashed Khan / Google-ads / February 19, 2020

It is rarely the case that a customer will search for something on Google, click a PPC ad and then make a purchase after the first visit. There is often a research journey where the customer is influenced or led into making a purchase on your site. This blog will talk about what an attribution model is in Google Analytics, why it is important to consider and what attribution models you have available to you in Google Analytics.

Author post

Shopping Campaign Tips And Tricks For The Holiday Season

Annija Erdmane / Google-ads / December 20, 2019

An optimised shopping campaign will likely reward you with a higher conversion and goal completion rate this holiday season, therefore follow these five steps, and you will get your products in front of most relevant users and have a higher chance to convert.

Author post

Google Ad Extension Overview

Annija Erdmane / Google-ads / December 12, 2019

It is essential to have an engaging, action provoking ad that is convenient for users to interact with. To achieve these ad qualities, however, ad extensions can be used. In my blog post Five tips for writing great text ad copy, I gave a brief overview of all the ten ad extension types and their main functionality. Let’s have a detailed close look at each ad extension type, their specific requirements, advantages, and disadvantages.

Author post

Facebook and Instagram ad Placement Options

Annija Erdmane / Ad / November 26, 2019

Facebook has a wide variety of advertisement placement options. When setting up an ad, advertisers are asked to choose between automatic placements and edit placements, the manually selected ad placements. This blog post presents the ways you can advertise on the platform.

Author post

New Lead Form Extensions Released for Google Ads

Annija Erdmane / Google-ads / November 12, 2019

Recently, Google released a beta version of a new ad extension entitled “lead form extension”, which enables advertisers to capture new leads quicker. With the new extension, users simply enter their name and contact details without navigating their way through the website.

Author post

Google Ads Remarketing Best Practices

Annija Erdmane / Google-ads / October 24, 2019

Remarketing is also known as retargeting, which means a practice of showing ads to users that have previously interacted with your ads or visited your website. Remarketing is done by injecting a snippet of code, which enables a business to store data on user behaviour and search history, commonly known as “cookies”. The data can then be used for a more targeted advertising approach. This audience group is believed to be the likeliest to interact with your ad again by clicking on it and converting. This article comprises seven best practices for achieving a successful, goal-driven remarketing campaign.

Author post

Nine Ways to Improve Your Local PPC Ad Campaigns

Annija Erdmane / Ad / October 07, 2019

If you offer services to a specific set of locations, or even more, to specific postcodes, then local PPC is the digital advertising strategy to go for. To illustrate, if you offer waste collection services in Leeds, you will want to target users located in LS postcodes and waste collection related keywords containing LS postcodes. The reality is, targeting keywords, internationally or nationally, can be a costly approach and a challenging playground to compete in. The proximity to a local market is what gives you the advantage over more prominent players. This blog encompasses tips and tricks on how to excel at local PPC.

Author post

The Pros and Cons of Video Advertising

Annija Erdmane / Ad / September 25, 2019

Video advertising can be beneficial for building brand awareness and growth and can also give it a distinct personality. As a survey has concluded that 80% of people retain the information in video advertisements seen in the past month, video ads seem to have proven themselves to be both impactful and powerful. Equally, when videos get shared on social media channels, the reach of your brand increases even further.

Author post

Introduction to Social Media PPC advertising

Annija Erdmane / Ad / September 18, 2019

Search Engine Optimisation (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) are the three pillars of digital advertising and marketing. This blog focuses on the pros, cons and tips and tricks of running social media PPC campaigns. Similar to search PPC, social PPC can serve as a tool to increase conversions and generate brand awareness. Social ads are at the forefront of digital advertising, as platforms such as Facebook, LinkedIn, Twitter, and Instagram enable advertisers to target specific audiences based on their network, topics and accounts they follow to name a few.

Author post

Google Ads’ Average Position Metric Will Be Removed From 30 September

Annija Erdmane / Google-ads / August 15, 2019

On 12 August 2019, Google announced that as of 30 September 2019 it will be removing average position from its metrics. As the average position is sunsetting, Google recommends using six alternative metrics.

Author post

Google Shopping Feed Optimisation – Have You Done These Eight Things?

Rashed Khan / Google-ads / August 05, 2019

In many eCommerce Google Ads accounts, Google Shopping is the most profitable part of the account. Many marketers will put in a lot of time and effort optimising what they can see within Google Ads but will often neglect an important aspect of a Shopping campaign — the feed! While there are many factors that you can look at when optimising a feed. Here are eight areas that you can start looking into.

Author post

How to Share Google Ads Account Access?

Are you looking to share access to your Google Ads account with Pepper PPC Agency or perhaps just looking for guidelines to managing your Google Ads account access? We have an easy to understand step-by-step guide to safely granting access and sharing your Google Ads account with other users.

Author post

Five Tips for Writing Great Text Ad Copy

Annija Erdmane / Ad / / / March 14, 2019

In order to expand your business, you need to acquire new customers. Advertising is an essential part of business growth, but it relies fully upon the quality and efficacy of an ad. I have compiled five tips for writing great text ad copy....

Author post

Five Tips for Writing Great Text Ad Copy

Annija Erdmane / Ad / / / March 14, 2019

In order to expand your business, you need to acquire new customers. Advertising is an essential part of business growth, but it relies fully upon the quality and efficacy of an ad. I have compiled five tips for writing great text ad copy....

HAVE A PROJECT IN MIND?