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Facebook and Instagram PPC ad Placement Options Explained

Annija Erdmane / Ad / November 26, 2019

Facebook and Instagram have a wide variety of advertisement placement options. When setting up an ad, advertisers are asked to choose between automatic placements and edit placements, the manually selected ad placements. This blog post presents the ways you can advertise on the platform.

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Nine Ways to Improve Your Local PPC Ad Campaigns

Annija Erdmane / Ad / October 07, 2019

If you offer services to a specific set of locations, or even more, to specific postcodes, then local PPC is the digital advertising strategy to go for. To illustrate, if you offer waste collection services in Leeds, you will want to target users located in LS postcodes and waste collection related keywords containing LS postcodes. The reality is, targeting keywords, internationally or nationally, can be a costly approach and a challenging playground to compete in. The proximity to a local market is what gives you the advantage over more prominent players. This blog encompasses tips and tricks on how to excel at local PPC.

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The Pros and Cons of Video Advertising

Annija Erdmane / Ad / September 25, 2019

Video advertising can be beneficial for building brand awareness and growth and can also give it a distinct personality. As a survey has concluded that 80% of people retain the information in video advertisements seen in the past month, video ads seem to have proven themselves to be both impactful and powerful. Equally, when videos get shared on social media channels, the reach of your brand increases even further.

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Introduction to Social Media PPC advertising

Annija Erdmane / Ad / September 18, 2019

Search Engine Optimisation (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) are the three pillars of digital advertising and marketing. This blog focuses on the pros, cons and tips and tricks of running social media PPC campaigns. Similar to search PPC, social PPC can serve as a tool to increase conversions and generate brand awareness. Social ads are at the forefront of digital advertising, as platforms such as Facebook, LinkedIn, Twitter, and Instagram enable advertisers to target specific audiences based on their network, topics and accounts they follow to name a few.

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Five Tips for Writing Great Text Ad Copy

Annija Erdmane / Ad / / / March 14, 2019

In order to expand your business, you need to acquire new customers. Advertising is an essential part of business growth, but it relies fully upon the quality and efficacy of an ad. I have compiled five tips for writing great text ad copy....