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Author: Rashed Khan

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46 Free PPC Tools for PPC Experts

PPC / September 09, 2019 / Comments

PPC can be challenging, but there are a number of tools available on the internet to make things easier. If you’re on a budget and are looking for free PPC tools, then I’ve compiled a list of the top 46 below. Some of these tools have paid options, but I’ve only included details of the free versions. We don’t use all of the tools listed, as we have our own in-house built tools. But for everyone else, the below may be useful.

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23 PPC formulas everyone should know

PPC / September 02, 2019 / Comments

One of the first things that people learn when starting out in PPC are some basic formulas like how to calculate clickthrough rates and cost per clicks. A PPC account can’t be managed successfully without knowing a few basic formulas. This is because to do data analysis, it is necessary to manipulate the data in ways that reveal where the opportunities and pitfalls are.

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Comparing Google Ads, Facebook, Instagram, Google Analytics, Linkedin, Reddit & Quora Attribution

PPC / August 19, 2019 / Comments

With so many paid advertising platforms being available to marketers, there is a wealth of opportunity out there. But if you’re advertising on multiple advertising platforms and operate in a niche that has a long sales funnel, then you may end up with more than one platform taking credit for the same conversion. Another problem is that if you add up conversions from more than one advertising platform with what you’re seeing in Google Analytics, the numbers almost never match up.

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Should I bid on Brand? An Objective look

PPC / August 12, 2019 / Comments

Let's want to talk about the specific instances when you could consider bidding on brand and how to go about deciding whether to do so. Whether you choose to bid on brand or not, it’s important to make sure that you’re funnelling traffic into the correct campaigns.

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Google Shopping feed optimisation – have you done these eight things?

Google Ads / August 05, 2019 / Comments

In many eCommerce Google Ads accounts, Google Shopping is the most profitable part of the account. Many marketers will put in a lot of time and effort optimising what they can see within Google Ads but will often neglect an important aspect of a Shopping campaign — the feed! While there are many factors that you can look at when optimising a feed. Here are eight areas that you can start looking into.

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What is Google Search Partners, and should I switch it on? Your questions answered!

Search / July 29, 2019 / Comments

When you’re creating a new campaign, the Google Ads interface will ask if you want to switch on Search Partners, but have you ever wondered what this option does? Search Partners allows advertisers to extend the reach of their ads to show (in a search results like fashion) on sites other than in Google’s search engine.

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Quora Ads – From beginner to your first campaign

Quora / April 16, 2019 / Comments

While Google Ads is still the go-to platform for paid online marketing, it makes sense to keep an eye on other platforms and diversify your portfolio. As marketers, we should be aware of the benefits of each advertising platform so that we’re better equipped to make full and informed paid marketing strategies that are right for our businesses or clients...

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Are you a victim of click fraud?

PPC / April 02, 2019 / Comments

Are you suffering from poor conversion rates and can’t seem to figure out why? Well there’s a number of factors that could be causing this but have you thought about click fraud? Click Guardian predicts that $27 billion was lost to click fraud in 2018. Click fraud is any click on your PPC ads where the person or bot clicking has no interest in what you’re offering and has no intention of making a purchase...

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Is it time to abandon Average position?

Search / February 26, 2019 / Comments

Last year Google released some new impression share metrics to help advertisers monitor and identify where their ads appear on search engine results pages (SERPs). Two of these metrics are “Search top impression share” and “Search absolute top impression share”. They help to address some of the limitations of only looking at average position to determine an advertisers’ ad position...

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Seriously though, why are you not advertising on Amazon?

Amazon / February 25, 2019 / Comments

With over 300 million users and more than 50% of shoppers using Amazon in their product search, I’ve been impressed with the growth of Amazon’s advertising platform this year...

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Why are my sales different in Google Ads and Google Analytics?

PPC / December 04, 2018 / Comments

Having worked many years in PPC, there tends to be one question that I’ve seen account managers ask again and again:

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