How to set up free (organic) Google Shopping listings – everything you need to know
Advertisers who have been working within digital marketing for a few years now may remember when Google PLAs (Product Listing Ads) were free. Froogle was created in December 2002. It was rebranded to Google Shopping Search in April 2007, and in May 2012 it changed again to Google Shopping. Before this, businesses could upload their product line up and have it appear free of charge. In 2012, Google started charging businesses to show their products on Google Shopping with a pay per click model.