September 18, 2019
Search Engine Optimisation (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) are the three pillars of digital advertising and marketing.
This blog focuses on the pros, cons and tips and tricks of running social media PPC campaigns. Similar to search PPC, social PPC can serve as a tool to increase conversions and generate brand awareness.
Social ads are at the forefront of digital advertising, as platforms such as Facebook, LinkedIn, Twitter, and Instagram enable advertisers to target specific audiences based on their network, topics and accounts they follow to name a few.