Annija Erdmane

Introduction to Social Media PPC advertising

Ad / September 18, 2019 / Comments

Search Engine Optimisation (SEO), Pay Per Click (PPC), and Social Media Marketing (SMM) are the three pillars of digital advertising and marketing. This blog focuses on the pros, cons and tips and tricks of running social media PPC campaigns. Similar to search PPC, social PPC can serve as a tool to increase conversions and generate brand awareness. Social ads are at the forefront of digital advertising, as platforms such as Facebook, LinkedIn, Twitter, and Instagram enable advertisers to target specific audiences based on their network, topics and accounts they follow to name a few.

How to use the search terms report?

Keywords / August 27, 2019 / Comments

Commonly mistaken for a keyword, a search query is what a user enters in a search engine to find relevant results. It is a word, or a string of words, that can contain an already identified keyword, a misspelling of it, or additional words. A keyword is a singular word or a word combination that PPC specialists target in paid ads and bid on.

Google Ads’ average position metric will be removed from 30 September

Google Ads / August 15, 2019 / Comments

On 12 August 2019, Google announced that as of 30 September 2019 it will be removing average position from its metrics. As the average position is sunsetting, Google recommends using six alternative metrics.

Upcoming Google update for phrase match & broad match modifier keyword matchtypes

Keywords / August 14, 2019 / Comments

On 31 July 2019, Google announced that it would be making changes to the reach of phrase match and broad match modifiers to help advertisers reach more consumers.

How to share account access on Microsoft Advertising (formerly Bing Ads)?

PPC / July 22, 2019 / Comments

We have already guided through the procedure for Google Ads account access sharing, so now it is time for another highly used PPC platform - Microsoft Advertising (formerly known as Bing Ads).

Google Ads account access sharing tutorial

Google Ads / July 19, 2019 / Comments

Are you looking to share access to your Google Ads account with Pepper PPC Agency or perhaps just looking for guidelines to managing your Google Ads account access? We have an easy to understand step-by-step guide to safely granting access and sharing your Google Ads account with other users.

What is PPC? The ultimate guide

PPC / July 08, 2019 / Comments

This guide will serve as your ultimate handbook for all things PPC. Structured in three chapters, this digital manual encompasses the basics of PPC, helps you get started with your own online ad campaigns, and teaches you how PPC can be used for achieving your business goals.

How to excel in the 2019 Google Ads Fundamentals exam?

Google Academy / March 18, 2019 / Comments

Google Academy for Ads is Google’s own digital school for those seeking knowledge and accreditation on a variety of digital marketing, advertising, content creation, and business administration topics. The Google Ads section itself covers all things digital advertising on Google, providing informative training courses and certifications...

Five tips for writing great text ad copy

Ad , Copy / March 14, 2019 / Comments

In order to expand your business, you need to acquire new customers. Advertising is an essential part of business growth, but it relies fully upon the quality and efficacy of an ad. I have compiled five tips for writing great text ad copy....

What are keyword matchtypes and why are they important?

Keywords / March 04, 2019 / Comments

A pivotal part of maximising the performance of a PPC campaign is choosing the right keywords and keyword matchtypes. Once that you have set up a campaign, strategically categorised ad groups within it, and grouped your keywords in each ad group, you can apply matchtypes to your keywords.....